by What fonts should you use for your digital startup in 2022? Find complete information below.
Just one font or several fonts?
Should you go for serif or sans-serif fonts?
Free or paid?
Where do you get your font inspiration from?
We answer all these questions and others in this quick guide article.
What startup do you work on?
Before discussing about tips and ideas on what fonts to pick for your freshly started business, we need to know very well our business.
In which industry we are in?
Depending on the industry we are in, we will decide on the style of the fonts that we will use.
Which are our company logo, image, colors, tone, and voice?
Fonts always have to match all of the above and many other things.
What are we selling?
A product or a service?
What kind of product or service?
And questions can easily continue.
So as you can easily see, all these questions are about the startup we are launching.
All these questions will help us build a complete image about our company.
When this image is completed, we will know perfectly what fonts to use.
So now let’s head over the fonts part of this article.
What fonts should you use for your digital startup in 2022
The easy way is to use a popular/standard/default font like Helvetica, Arial, or Calibri, and think that fonts will not have a huge impact on our work.
I personally think that you should never use any fonts just because it is much more convenient, affordable, and faster.
You should absolutely always take the time to make tests and see which fonts work better on your designs.
Fonts affect sales figures and are highly important everywhere you use them.
Now getting back to the initial question – what fonts should you use for your digital startup in 2022, here are some easy-to-follow tips and ideas that will help you big time:
The first thing is extremely important – Always, but absolutely always, make sure that you have the legal rights to use the font/fonts.
Even if there are fonts that are free, they might be free to use just for personal use. That means you cannot use them for your business.
Pick fonts that are easy to read.
Always test the fonts in the sizes you will use.
Some fonts look great small and weird in large sizes, so pay attention to this.
Paid is not always better
There are some very nice paid fonts out there, but not all are great.
Before buying a font, be sure that it works perfectly.
Try to stick to 1-2 fonts
Best is to use 1 font for headers and 1 font for paragraphs.
Sometimes a 3rd font can also work but it is better to use fewer fonts than more.
Be consistent with your font choice
Use the fonts that you chose everywhere – landing pages, website, documents, logo, and everywhere else.
Stay away from weird and unpopular fonts
When you find a font that you like, always search it on the internet and be sure that it is not an unpopular font choice.
You want to stay away from such choices.
If you find an unpopular font it means that there are plenty of people “hating” that font.
Font weights
If you will use many different font weights, make sure that your freshly chosen font has them.
Also test the font in all the weights you will use.
Conclusions
The idea behind this article is you to have a quick and simple to follow guide so you can easily pick nice fonts for your digital startup in 2022.
Fonts are easy to pick when you respect these basic rules, tips, and ideas.
Don’t overcomplicate the process.
