What Fonts Should You Use For Black Friday & Cyber Monday?

What Fonts Should You Use For Black Friday & Cyber Monday?

What fonts should you use for Black Friday & Cyber Monday? Free or paid? Cheap or expensive? Serif or sans-serif? Small or large? Black or another color?

This article will respond to all these questions and many others, helping you make quick decisions, and even more important, correct decisions.

Fonts have a powerful impact in advertising

Fonts have a powerful impact in advertising, they can help you make a sale or lose it. Or they can easily destroy your advertising campaign from A to Z. A bad font choice will do that with ease.

So, font selection is more important than many people think.

In the last years, some fonts were considered racist. If you pick such a font by accident, you might suffer not only by not making sales, but your company can go bankrupt.

Font selection is as important as everything else.

Always pay huge attention to what fonts you use and never ignore this part of the advertising process.

Black Friday & Cyber Monday – 2 incredible sales events each year

Depending on what you sell, Black Friday and Cyber Monday can be 2 incredible sales events each year. The sales volumes are enormous, generating impressive amounts of money for companies.

And customers are happy too, they get products and services for a fraction of the normal cost.

Companies prepare the whole year for these 2 special sales events.

They decide with many months before:

– What they will sell.

– The prices.

– The warehouses they will use and which shipping companies.

– The advertising campaigns, including the fonts they will use.

– Where they will advertise – on which channels – TV, radio, newspaper, internet, on cars, banners, etc.

What fonts should you use for Black Friday & Cyber Monday?

When choosing fonts, there are tons of options:

– Sans-serif or serif fonts?

– Free or paid?

– Popular fonts or rare and premium fonts?

– Syle of fonts?

– Font weights?

– Sizes?

– Colors?

To simplify the process as much as possible, I will tell you how I select fonts for the products and services I sell on Black Friday and Cyber Monday, and for other sales events and also my landing pages.

I always choose sans-serif fonts, free, popular fonts, usually from Google Fonts, that comes in different weights and sizes.

I never use more than 2 fonts – one for headings and subheadings, and one for paragraphs.

Here is an example of such 2 fonts.

Font for heading and subheadings –Lato

Font for paragraphs – Roboto

These 2 fonts work very well together and I never went wrong with them.

Such a simple process will help you whenever you need to pick fonts for your projects. It is 100% safe and the results are excellent.

The other way of choosing fonts

The other way is to play with lots of fonts and make tons of tests.

This process might help you enormously but it is time-consuming and you need to know very well what you are doing.

I recommend this process only to people that know a few things about fonts and which have serious time to invest.

If not, choose the much simpler process I just showed you.

Conclusions

My final advice is to prepare with months or many weeks in advance, so you will have everything prepared for Black Friday & Cyber Monday. This is how the best shops do.

These 2 sale events have the power to skyrocket your company.

Pick the right fonts and make sure that everything works as planned, and conversions will quickly follow.