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This is an easy guide for creating engaging ads.
To successfully follow this guide and apply it to create your own engaging ads, you need only a couple of minutes and nothing more.
You don’t need to be a copywriting specialist, a talented graphic designer, a marketer with huge experience, or a combination of these persons.
This guide is not about reading 2-3 books on every topic (you will understand what I mean below), participating in online or physical courses, and so on.
With just your existing knowledge and experience, no matter their levels, you will manage to create engaging ads for your products or services.
Your ads won’t compete with highly awarded ads that are generating millions of dollars, there are tons of people involved and huge amounts of money, research, study, and tests.
But your ads will work well enough to supercharge your shop or online business with more sales.
Let’s start by defining the term “engaging ads”.
What are engaging ads?
As the name says, these are the ads that are doing well, which people engage, which convert, which share, and finally, which sell.
Engaging ads are a combination of many things:
- A great product or service.
- Competitive price.
- High-discounts.
- Attractive ad design (fonts, colors, format, alignment, text hierarchy and arrangement).
- Hero picture or video.
- Last but not least, excellent copywriting.
Sounds hard to create engaging ads, right? But it is more complicated to think about all these things than actually building your ads.
So, let’s see together what do you need to create engaging ads
As you just saw, engaging ads are actually made by combining several “ingredients”. Let’s discuss each ingredient below.
A great product or service
Is your product or service attractive to the public? They know it very well or do they understand how is it helping them?
Before creating an engaging ad, you need to improve your product or service to a level at which people are interested to get it.
Competitive price
If people love what you are offering, a competitive price will make the ad tens of times more engaging than a high price.
Make your calculations and try to offer a competitive price. This price is not a discounted price.
This competitive price should actually be high enough so you can even apply discounts for a future ad.
Let’s say that you want to offer discounts for Christmas or for different parts of the year.
High-discounts
Discounts are always making ads attractive.
Price is most times the game-changer.
Attractive ad design
People will take a look at your ad only if your design is attractive. If something catches their attention, they will scan your ad and decide in just a few moments if they will continue watching it or if they will skip it.
To create an attractive design, you need to take care of everything – fonts, colors, format, alignment, text hierarchy, and everything else.
It is not easy to do it without experience and time to test everything.
Here it is better to use a landing page builder.
There are many tools that you can use, search them on Google and try several ones.
Best landing page builders studied carefully all the above elements and they present you ad designs that will work very well.
Hero picture or video
Use a picture that will catch the viewer’s attention.
You can buy such a photo from online shops that sell stock photos or pay a graphic designer to make it for you.
Both ways are affordable, you should not spend more than $50 or $100, depending on the way you go.
Copywriting
There are hundreds of books written on this subject.
Copywriting is not simple, and there are huge differences between identical ads with just different ad copy.
Even if you are writing your very first ad you don’t have any clue about how to do it, practice and you will get better at this.
What I recommend you is:
- Be extremely short – less is more
- Don’t exaggerate advantages
- Be honest
- Make the price and all the important parts visible (use a normal font size)
- Use black text color
- Don’t use smiley faces (ok you can use one or two)
- Do tests (create several ad copies and test them to see which actually works better)
You will find out from your own experience that copywriting is less complicated than it sounds and that normal people like you and me can do it with success.
Conclusions
This easy guide for creating engaging ads is used already by many people, most of them getting better results than they expected for.
I hope it will help you big time.
