Typography Is Important In Product Packaging

Typography is important in product packaging, and you should stick with certain rules to pick the right fonts for your product.

No matter how good is your product, or well-priced against its competition, product packaging can make your product sell or not.

That is why you never want to mess up with product packaging, and especially typography as it is probably the most important part of the product packaging.

In this article, I will tell you why typography is important in product packaging and how to choose fonts with ease, without hiring a professional graphic designer, or an agency.

Typography is important in product packaging

Here are 4 reasons:

1. Typography is one of the first things that a potential customer sees. With typography you will create people a feeling or mood, and create expectations of price or product satisfaction.

2. If you choose to use too small fonts, or cramped fonts, potential customers will quickly overlook your product. Your audience needs to quickly understand your product packaging text.

3. By using different font styles and sizes, your audience will quickly identify the most important aspects of your products.

4. Choose a nice font and it will become your product ambassador, helping your audience recognize your products immediately.

Now you should analyze product packaging whenever you go to a store, and relate to the above 4 reasons.

Quick and simple to follow guide when choosing fonts for your product packaging

I will write below some things to have in mind when you are looking for the right fonts for your product packaging.

1. A minimalist design will help you big time. So, use just 1-2 fonts, and not more.

2. Fonts evoke emotion, and that is why you should carefully pick fonts that evoke the emotions you want for your product.

3. Legibility is maybe the most important thing you need to have in mind. Choose a font that is simple to read by your target audience. A bad choice here will ruin your product sales and it will cost you a bunch of money to remake the product packaging and replace it for all your products.

4. Great product packaging is an art in my opinion and if you don’t have the experience in this, you should hire a professional.

5. Never copy the typography of another product packaging. If you like the font and you want to identify it, use WhatFontIs for free, but don’t copy the typography design of the product.

Conclusions

This article should be used as a basic guide for your product packaging typography.

If you launch your first product and you want to make sure that your product packaging is right, you should get as many impressions as possible from your team, friends, family, and even forum members.

You can easily ask for opinions from anybody who is in your target audience.

A simple way to get all these opinions is to use Facebook and pay for the ad.

This is how I did it several times and the results were good enough for me to pick the right product packaging.

Just be sure to be extremely to write the post very clear and to select the right audience for your ad.

And have in mind that you can even use the ad to prepare your audience for your product launch. Tell them to register for the product launch and that they will get a certain discount or a free gift.

You will be amazed by the results you get, while your cost won’t go up too much.

Try it and get back here with feedback.