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Do you know how to choose fonts for your next online business? Find everything you need to know in this article.
Any font (not really) will work, but it will not make your website great, it will just work.
This article is great for people with no or low experience in the online business industry, people that are more entrepreneurs than experts in the font industry.
So, for all of you that want to focus on preparing, creating, and launching your online business, be sure to read this article so you can have basic information about the things you need to do, or not to do with fonts.
I will write down, in a few lines, all the things you have to pay attention for.
This is how you will learn how to choose fonts for your next online business, without hiring a graphic or web designer.
The most basic but complete guide on how to choose fonts
Whenever you have a great business idea and you want to transform it in reality, asap, in a few hours or faster, you need quick information on everything you need.
Fonts are part of any online business and if you respect some basic guidelines, you will do more than just fine.
So here the things you just know and stick to, when choosing fonts:
If you are using a website builder, WordPress, or other such platforms, you should know that usually the included fonts are safe. But you also need to know that these fonts might not be perfect for your project.
These platforms will probably lack a playful font that you need for your online business in which you want to sell toys.
Make the effort and pick the right font for your project, even if it is not listed in the standard fonts list.
Whenever you get fonts, free or paid, always check the policy. Sometimes free fonts are free just for personal projects.
You absolutely want to stay safe from a legal point of view.
Get free and paid fonts only from reputed websites – WhatFontIs, Google Fonts, Adobe, etc.
This is the only way in which you will be sure that you won’t get viruses, you won’t get robbed (keep safe your payment information), etc.
And this way you get complete details on the font that you want to get, including font policy.
Always pick fonts that are super easy to read. A hard to read font will make your potential customer leave your website in a couple of seconds, and they will never come back.
Fonts that are hard to read have the power to destroy the design and usability of any website.
Stick to 1-2 fonts
Do your best to stick with 1-2 fonts.
You can use a font for all your headings and titles, and the other fonts for paragraphs.
The 2 fonts should work together and not be extremely different.
For example, you don’t want to use a serif font with a sans-serif font.
You should use strictly sans-serif fonts for your online business.
Be consistent with the fonts that you use
Use the same fonts that you use online, on your invoices, contracts, and any other documents that you use.
Free or paid fonts
Both will work, the only thing you need to pay attention are all of the above “rules”.
Test
Make a short list of fonts that you consider a great match for your online business, and test all of them.
Get feedback from anyone you can (forum members, friends, family, team, etc.) and see if they all pick certain fonts.
Conclusions
Now you know how to choose fonts for your next online business.
As you see, you don’t need to read hundreds of pages of books on typography, you just need to stick to basic rules.
