7 Highly Common Typography Mistakes That You Can Easily Avoid


Find out which are the 7 highly common typography mistakes that you can easily avoid.

In 2023 we can easily play with fonts and we have literally tons of options to choose from.

There are so many web tools at our disposal that let us choose between tens of hundreds of fonts:

– Email newsletter builders

– Website builders

– Design software

– And many others.

When we have so many options, there are so big chances to choose fonts that might not work very well with our websites, newsletters, flyers, books, magazines, and so on.

And fonts play a major role in the overall design and performance of our products.

So we never want to use fonts that don’t work extremely well.

7 highly common typography mistakes that you can easily avoid

Having the following information fresh in your head will help you easily choose the right fonts for your projects.

You don’t need to be a typography expert to avoid this mistake, you need just this basic guide.

So here it goes.

1. You always avoid classic typefaces

I see this all the times, people always think they need a special font for their project.

But if they would use WhatFontIs font identifier, they will find out right away that all the big websites in the world use classic typefaces.

Serifs that you can safely use in many of your projects:

Sans serifs that still look fresh:

Classic fonts are the best and safest to use.

2. Hard to read fonts

Never use hard to read fonts.

A font that is hard to read will heavily affect your website, landing page, newsletter, flyer, magazine, etc.

Pick fonts that are easy to read in the font size you will use.

There are the easiest to read fonts:

3. Poor font pairings

Normally you should stick to maximum 2 fonts – one for the headings and one for paragraphs.

You can even use the same font for headings and paragraphs.

But if you decide to use different fonts, pick fonts that work together.

Fonts needs to share some basic commonalities but still be unique.

Pick two fonts that complement each other while they still provide a contrast.

4. Not buying the full font family

Fonts are not expensive if you get just one weight, but sometimes they are if you get the full font family.

If you know very well what you do, you can stick with just one weight.

But many times, people see a premium font they like, and they get it immediately.

After that they notice that they don’t have the full font family and that they cannot use it everywhere they want – quotes, titles, subheadings, page numbers.

And that makes them pick an additional font.

This becomes the next mistake.

5. Using too many fonts

You don’t want and you don’t need to use too many fonts.

Stick to 1-2 fonts, maximum 3 fonts.

When you use too many fonts, you destroy the design and feel of your product.

6. Be consistent

Use the same font for headings and the same font size.

Do the same for paragraphs.

7. Not bolding important words

You can make a text much simpler to read and to attract attention with ease by just bolding important words.

Now you should not crowd the design with too many bold words.


All these 7 highly common typography mistakes that you should avoid are more or less common-sense.

As you see, there is no magic behind smart font choices, just stick to these tips.