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Do you know that fonts can be a powerful marketing tool? Find out below how to launch your own font and use it in your marketing strategy.
You will create fonts specifically to promote your products and/or services.
And it is much simpler than it sounds.
I will tell you below how you can use fonts as a marketing tool, no matter your budget, your company size, and your skills.
Sound great?
It really is.
Stay with me.
How to use fonts to promote your own products and services?
The idea is very simple, you will create a nice font that you will offer for free.
People will find out about you, your products, and services, by using the font you created and offered for free.
If you are doing a really nice font, many blogs and publications will write about this nice font. When readers will want to get it, they will visit your website and get the font.
In this way, you will get:
– Traffic
– Exposure
– Free links that will help your SEO efforts
– Sales
Who can use fonts as a powerful marketing tool?
Being in this niche, I think that digital marketing agencies are one of the best candidates for using fonts as a powerful marketing tool.
Another example is a digital products store.
If you own a digital store that sells icons or website templates, why don’t you develop a nice font and offer it for free?
People will get the font but they will also take a look on what you sell.
Even if they don’t buy from you, your website will benefit a lot from the links, exposure, and traffic, getting better positions on search engines.
So in the end, you will get sales from visitors that come from search engines.
But even a custom t-shirt shop can benefit from this marketing technique.
If you sell tons of custom t-shirts with awesome messages, why don’t you offer to your buyers the font you used?
After someone buys a custom T-shirt from you, you can email them the font you used (we are talking about the font you created and you own), so they can use it where they want.
And in plus you can put the fonts you use for your T-shirts on a membership page, so just your T-shirts buyers can get them.
There are lots of ideas, just get a tea or coffee and write them down.
How to create a nice font?
Let’s consider that you cannot create your font alone and that you will hire somebody.
There are nice designers that can be hired to create a font, and which are not asking you tons of money.
If I were you, I would hire a freelancer with experience in font creating and I would discuss with him this marketing idea.
He will know what kind of font you need to accomplish your marketing mission.
If he doesn’t know, brainstorm and ask on forums like Reddit, Quora, and fonts forums, what kind of fonts are people wanting for their projects.
Or create something bold and new, like a font that is both serif and sans-serif.
There are options, just think about them.
Now that you have the font, how can you make it popular?
What you should do is to contact as many large blogs and publications and let them know that you launched a font that is free to use.
You should approach design blogs, fonts blogs, and even business blogs. You can also contact other types of blogs, depending on what font you created and for who is it.
Ask them to review your font in a detailed article on their websites.
If you created a nice font, they will do it.
Conclusions
I hope this article will help you use fonts as a powerful marketing tool.
It is possible and it is not complicated or expensive.
The return of your investment can be literally awesome.
