Let’s talk about Gestalt’s principles

If you're new in the world of graphic design, you might not know very much about Gestalt's principles and their major importance. Based on certain psychology…


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Principle #4: apertures and counters

We're four principles into this life of typography and we are already feeling that we learned a lot of interesting new things. Today we're going to move our…


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Re-branding: does it all start with the logo?

Sometimes, your brand is in need for a fresh start. Maybe your sales decrease a bit, your look is perceived as outdated or your competition is one step ahead…


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Principle #3: Meet typographical contrast

According to the Merriam-Webster dictionary, contrast is the difference or the degree of difference between things having similar or comparable natures. Not…


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The new identity of Airbnb: right or wrong?

If you are a travel junkie, you definitely must've heard about Airbnb. The online housing marketplace has been around for 11 years now, with no intentions of…


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Principle #2: body height and glyph width

As some of you might know, there are a few ways you can measure up the size of a character. The most common one implies two different aspects that you must…


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The most recognisable fonts

After long hours of thinking about fonts, we have come to a significant conclusion: fonts are ubiquitous. They really are everywhere. We see them on books and…


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Mastercard, is that you? New logo, old look.

Nowadays, brands tend to change their appearance more often. They can come up with a new logo or a reinterpreted version of the old one. They can think of a…


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Principle #1: Let’s talk about stress and letters

Let us tell you some breaking news: fonts are stressed to. Not by briefs or by clients, but due to the pressure points certain letters have.


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