Let’s talk about Gestalt’s principles
If you're new in the world of graphic design, you might not know very much about Gestalt's principles and their major importance. Based on certain psychology…
Principle #4: apertures and counters
We're four principles into this life of typography and we are already feeling that we learned a lot of interesting new things. Today we're going to move our…
Re-branding: does it all start with the logo?
Sometimes, your brand is in need for a fresh start. Maybe your sales decrease a bit, your look is perceived as outdated or your competition is one step ahead…
Principle #3: Meet typographical contrast
According to the Merriam-Webster dictionary, contrast is the difference or the degree of difference between things having similar or comparable natures. Not…
The new identity of Airbnb: right or wrong?
If you are a travel junkie, you definitely must've heard about Airbnb. The online housing marketplace has been around for 11 years now, with no intentions of…
Principle #2: body height and glyph width
As some of you might know, there are a few ways you can measure up the size of a character. The most common one implies two different aspects that you must…
The most recognisable fonts
After long hours of thinking about fonts, we have come to a significant conclusion: fonts are ubiquitous. They really are everywhere. We see them on books and…
Mastercard, is that you? New logo, old look.
Nowadays, brands tend to change their appearance more often. They can come up with a new logo or a reinterpreted version of the old one. They can think of a…
Principle #1: Let’s talk about stress and letters
Let us tell you some breaking news: fonts are stressed to. Not by briefs or by clients, but due to the pressure points certain letters have.
