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Pick fonts that will increase your sales, both online and offline.
Fonts play a super important role wherever they are used, seriously affecting sales:
- On book covers
- Magazine covers
- Websites
- Landing pages
- Sales brochures
- Emails
Stay with me and you will find out what fonts you have to pick to increase sales.
How can fonts increase (or decrease) sales?
When talking about sales, most people think about everything, but not about fonts.
They consider that the most important things are, not necessary in this order:
- Product or service
- The price
- Image or video
- Copywriting
- Landing page design
- Website design
- Colors psychology
- Text hierarchy
- Letters size and spacing
- And probably more.
But what about fonts?
Even if you have all the above things in perfect shape, a font that is not well picked will ruin everything.
Just imagine a perfect landing page from all points of view….
Using this font:
What’s wrong with this font you might ask.
Let me tell you quickly.
The font is extremely hard to read and it looks like a super old style.
This can work extremely well if you are selling original swords, samurai equipment, or I don’t know what kind of super old stuff.
But it will not work if your landing page is about a kindergarten, right?
Pick fonts that will increase your sales
Now that you have an idea of what I am talking about, let’s see what fonts should you pick to increase your sales.
It doesn’t matter what you are selling, or if you are doing it online and offline.
Fonts affect sales more than most people imagine and it is very simple to use the right ones.
What makes a font a great choice for increasing sales?
It’s simple, follow these recommendations:
Choose a font that is very easy to read by your audience.
If you are selling glasses to senior people, and you are using a font that is hard to read, your sales will do terrible.
Keep in mind that we are not talking about the size of the text.
These are the easiest to read fonts: Arial, Helvetica, Georgia, Merriweather, Montserrat, Futura, Open Sans, Lato, Tisa, and Quicksand.
Use the right text size
This seems to be the most basic advice that you can receive when choosing fonts.
But it is not.
There are fonts that you can use only in certain sizes and weights.
Pick a font that looks great in any size and weight, and find the right dimension so it can be easy to read and look great in relation to the other objects (on your website, landing page, ad, etc).
Just 2 fonts
I never recommend you use more than 2 fonts.
Use one font for your headings and subheadings, and one for your body text.
Serif fonts improve comprehension
A study made by researchers from Google and IBM concluded that serif fonts have better comprehension levels than san-serif fonts.
So pick a serif font.
The font you use and your message
The font you use should be highly connected to your message and audience.
Use a certain font for young people or teenagers, and another font for senior people.
You will be shocked to find out that this simple trick will help you boost sales.
Conclusions
As you just saw, all the recommendations are simple to follow and implement.
I didn’t want to complicate things and make a guide that nobody will follow.
Give it a try and share your results here so everybody can find out the effectiveness of this guide.
