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Fonts can be used as powerful advertising machines. Here is a complete guide that is easy to follow and which you can implement with your team.
Are you already doing it?
Great, keep reading and you will find new ways to do it.
If you haven’t heard about this, this article is a hidden gem for you.
Stay with me and you will find out some very cool ideas on how to use fonts as an advertising machine.
No experience needed, no skills, just some creativity and a small amount of money.
That is all.
Here we go.
5 ideas of how to use fonts as powerful advertising machines in 2022
I will tell you first why it is super useful and smart to use fonts as advertising machines for your business.
Standard advertising is producing less and less results, while the costs increased extremely high.
So basically, we have to pay tons of money to get just a few sales.
You know it right, just think how much money you paid and what was your ROI.
That is why, we should all look for other ways to get our products and services in front of our customers.
For sure you agree with me.
But now you will ask me, what have fonts to do with advertising.
The answer is simple, they can and should be important in your advertising.
Here is how.
First idea – Create free fonts and let people use them in both private and commercial projects. For example, if you are in the toy shop industry, create free fonts that you use on your shop and let anyone who likes them to download them.
Second idea – Create a free font game and attract people on your website to play it.
Third idea – Create a premium font that is super affordable.
Fourth idea – Create a font that uses less ink than others.
” With Ryman Eco, a typeface that uses 33% less ink than standard fonts and 27% less ink than the leading sustainable font, Grey London says it has created an eco-friendy and beautifully designed font alternative.”
Fifth idea – If possible, sell your product or service packed with a font that everybody wants. Example: if you get this magazine, you will also get a toy motorcycle that your kid will build. People will buy the magazine for the toy, and not necessary for the magazine information.
Other ideas
For sure you will find also other ways to use fonts as a powerful advertising machine.
If you will do it extremely well, you might get presented on TV, radio, web, and other places.
Your idea can go viral and get results that you never expected or dreamed.
And have in mind that the costs to launch fonts can be very low, you will just have to find the right guy to help you.
You will have to get full copyright and all legal rights over the fonts you pay for.
But this is much simpler than it sounds, if you don’t know very well how to do it, just pay for an attorney.
The costs are small for this project and they much less than it would cost if you will face problems later.
Conclusions
Fonts can be used as powerful advertising machines even by people with no experience or any skills.
You should look at fonts in the same way you look at other types of advertising.
Do it right and you will be amazed of what you can achieve with small amounts of money and creativity.
Make your plan now and try any of the above ideas, of any other idea you might have on this subject.
And of course, let me know how did it worked for you.
