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Can paid fonts help your online store sell more? Find the answer to this question and much more in this article.
Yes and no.
There isn’t a simple and quick answer to this question, that is why this article is here.
Stick with me and you will decide for yourself if paid fonts can improve your shop sales.
The forever debate – free or paid fonts
Choosing the right font for your project – landing page, online shop, book, magazine, website, blog, etc. – will make a huge difference, the difference between average, good, and excellent.
So that is why we all put in the effort to find the right font.
Or at least this is what we should all do.
Each time we need a font for our projects, we have to decide if we go for a free font or a paid font.
This is the very first thing we do.
But there are not important differences between free and paid fonts.
Or better said, there are literally no differences between these types of fonts, at least not in 2022, and especially when we compare the best free fonts with paid fonts, and not any free fonts.
The quality of free fonts is extremely high in 2022, especially with Google Fonts.
Google Fonts is as good as any other font producer, and they let you test fonts, customize them, find the right font for your project, and even more.
With Google Fonts you can have one font for all your projects as you can tweak as you want.
The name of this font is Roboto Flex.
And also another great thing at Google Fonts and many other free fonts is that you don’t have any issues with copyright, you can use these fonts in all your personal and business projects.
But anyway, you should carefully check this as there are free fonts that are free just for personal projects.
What about premium fonts
Now getting back to premium fonts, there are some very cool fonts out there – Helvetica Neue, HD Colton, and many others.
And prices are not as high as you might expect if you get only what you need and not the whole font family.
There are premium fonts that will do for you more than free fonts, but not any premium font is better than a top free font like Google Roboto.
So picking the right font is the main thing you should pay attention for.
Can paid fonts help your online store sell more?
The quick answer is it depends.
It depends if your free font was correctly picked (it is easy to read, it looks great on your store design, its style match your store design and feeling, etc.) or not.
If you have a bad free font, then a premium font, carefully selected, will really make your sell more.
So yes, paid fonts can and will make your online store sell more.
But if your website uses a nice free font that works great, then a premium font, even the most expensive one on the planet will not bring you more sales.
What a premium font will add to your online store is a touch of good taste, attention to detail, and a premium feel.
Conclusions
Always have in mind that you have to correctly pick fonts for your projects, and never rush.
Free or paid is not so important if you choose right.
Both will work, and it depends only if you do all the tests you need to be as much as possible sure that your font selection is correct and that it will complement your website, online store, landing page, book, etc.
