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How to go viral is a question that most people cannot respond to.
Find below everything you need to earthquake social media channels in 2022.
And I personally don’t really think the same.
Probably many of the things that got huge traction happened to take place like that, without human interference.
But why don’t we try our best to make something really engaging and sharable?
This is what this article is about.
What means viral in social media?
We call a content viral in social media when it really takes off and it reaches a very large audience, quickly, without paid promotion.
Here are some good examples of earthquaking marketing that you probably know:
– ALS Ice Bucket Challenge
– Apple: Shot on iPhone
– Old Spice “The Man Your Man Could Smell Like” Campaign
– Local listing for a very small apartment (this just happened in my country) – The real-estate agent took very good photos of the tiny apartment (around 12 sqm I think) and wrote a very professional listing without discussing about the small area of the apartment.
The listing got lots of traction as people started to share it and comment in very funny ways. In just a few days, the listing got tens of thousands of likes, shares, and comments.
The small apartment got rented in no time and now everybody knows the real-estate agency that wrote the listing.
Usually, listings from that real-estate agency got under 50 likes, and just a few shares and comments.
Why it is important to hit the highest levels of engaging?
The idea behind marketing is to send your message to your audience. This is how sales take place since forever.
You even pay lots of money for marketing.
But with every single marketing campaign that you do, you should try to go viral.
When your content gain huge traction, you get the best return on investment.
Going viral can even cost you nothing and in return you can get the whole world talking about your brand, getting your products and services, and so on.
This is exactly what happened with the real estate agency listing that I just told you about.
How to go viral
This is not about:
– understanding trends
– using hashtags
– humor
– sharing content everywhere
– using the right fonts
– and I don’t know what else.
If you want your content to go viral, you need to absolutely always break rules, try new things, try constantly, plan, analyze previous viral content so you can make sure that you will not repeat it, and think outside the box.
This simple and short paragraph is the whole answer you need to create viral content on social media channels.
It doesn’t matter if you are a blogger, influencer, or big company.
That’s everything you need.
Like everything in life, exercise will make you better.
Set realistic expectations. Don’t think that you will go viral after 1 to 2 tries.
Maybe your content won’t become viral after 10 tries, but at one point, you will succeed. Going viral can hit higher or lower levels, maybe you will become viral in your country and city, and not in the whole world.
This would be an exceptional result.
Always target the highest level possible.
Conclusions
Viral content happens many times by accident but you can work to create viral content.
Traditional marketing is already extremely expensive and the trend will just continue.
People want to see smart marketing and smart marketing can go viral with a bit of luck and perseverance.
Make your plan right now and start launching smart marketing content that at some point might become viral.
