principle 5 a leg or a tail

Principle #5: is it a leg or a tail?

As you probably noticed already, there are a lot of…


principle 4 apertures and counters

Principle #4: apertures and counters

We're four principles into this life of typography and we…


Principle 3: Contrast

Principle #3: Meet typographical contrast

According to the Merriam-Webster dictionary, contrast is…


body height versus glyph width

Principle #2: body height and glyph width

As some of you might know, there are a few ways you can…


Mastercard, is that you? New logo, old look.

Nowadays, brands tend to change their appearance more…


letters stress whatfontis.com

Principle #1: Let’s talk about stress and letters

Let us tell you some breaking news: fonts are stressed…