Below, I will tell you everything you need to know to create a super business card.
If you think that business cards are old and you don’t need them in your life, it is even more important to carefully read this article.
Business cards are used now more than ever, especially with all the new technologies and software.
What are business cards?
Basically, a business card is a piece of paper (or metal, plastic, wood, etc.) on which you will find details of a company or individual.
Now, business cards have all kinds of shapes, are created on all kinds of materials, have different colors, sizes, and so on.
While some people exaggerate with the creativity others have way too classic business cards.
Who invented business cards?
Business cards have rooted all way back in 15th century China.
Chinese people used these primitive business cards to inform people of their coming. Think about it as a courtesy message regarding a visit to a friend.
Now we have phone calling, WhatsApp, Facebook messages, and other ways to communicate, back then people used business cards.
The history continues with the arrival of trade cards in 17th century Englad.
Merchants offered trade cards which had information about their business name, the provided services and details of their locations (a map was usually included).
The same or very similar characteristics that we use today.
These trading cards were very similar with what we know today about business cards.
Why are business cards still important in 2021?
Business cards have the same importance as they had tens of years ago.
When you meet a new person, you still have to offer your business card. Or at least this is what you should do. I highly recommend it.
If you don’t have one, it is not the end of the world, but it is not great.
How do you feel when you offer your business card and the other guy says that he doesn’t have one to offer you back?
When you offer a business card, you have a huge opportunity in front of you.
By offering a super business card, you can easily impress the person that receives it.
And first impression is very important, right?
It is so easy to have a super first impression, just design a super business card.
Everything you need to know to create a super business card
It is simple to create a super business card, but even so, many people don’t get it.
There are small errors in their designs that destroy their business cards.
Carefully read these ideas and tips, there is no magic involved, just common sense.
Pay for a business card design.
Do your own business card design only if you know very well what you are doing.
It is much better to pay a professional to help you.
You design once a business card and you use it for 10 years.
Don’t use business card templates.
You want a unique business card design, don’t get a template.
Many people think that the best business cards are small enough to fit a wallet.
Create a business card design that can transform into something (see example below) and the person who gets it will happily keep it on his desk.
You want your business card to be kept, not hidden and forgotten in a wallet.
Now you can have a business card printed on almost any material you can think of.
Choose a certain material and not paper, only if your business or profession has something to do with it.
If you have a furniture company, you can use wood for your business cards.
You can even have a wood business card that will transform into a chair.
Creative business cards shapes are useful only if your company or profession have a connection with this.
Don’t use weird shapes if you are a lawyer.
If you sell chairs or furniture, you can choose a business card like this.
You have to respect a single rule when choosing fonts.
Fonts should be readable and nothing more.
Pick fonts that people know and read with ease. Helvetica is a good example.
Work with a professional designer and he will recommend you colors that work well combined.
On the business card you should use your logo or company colors.
Information on the business card
Include only information that is useful for the person who will receive your business card.
Usually you should include:
- Business name
- Shop physical address
- Website address
- Phone number
- Working hours and days
Depending on your business industry and profession, you can go creative and offer discount codes and all types of other things.
If you offer a discount code that is valid each 3 months for example, your business card will not be thrown away.
A super business card is cheap to produce and the return of your investment is great.
Keep 20 business cards at you each day, and offer them to all the people you meet.
In time, these people will convert in potential buyers, and then in clients.