WhatFontIs Blog

Mastercard, is that you? New logo, old look.

Nowadays, brands tend to change their appearance more often. They can come up with a new logo or a reinterpreted version of the old one. They can think of a new slogan. Or they can sweep us off our feet with an entire “new look”. When talking about beneficial change, Mastercard is a pret…

Principle #1: Let’s talk about stress and letters

Let us tell you some breaking news: fonts are stressed to. Not by briefs or by clients, but due to the pressure points certain letters have.

Can fonts help us recall things better?

We all know the struggle of remembering all kinds of information. And, to be honest, we have already tried pretty much everything when it comes to writing important things down. Although, there’s one thing we have never tried before: writing things in hard-to-read fonts.

How Zara rebranded itself

In case you missed out the news, ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.

Why not Comic Sans MS?

The public enemy no.1 of all graphic designers, Comic Sans still remains one of the most known and used fonts in the entire world. But what makes us dislike it so much? Here is a short story about Comic Sans, the font we all love to hate.

Where do comic book fonts come from?

For at least 80 years, comic books were significant part of our popular culture and, oh well, of our lives. But we don’t know much about one of the most notorious fonts that ever existed: the comic book font.

Choose your font

Hello World! Since November 2018, together with Sabina Chipara, we started developing a new custom font that will be available to WhatFontIs users for free. After a hundreds hours’ work we face a tough dilemma on deciding which one to release, so we need help 🙂 We thought to ask you…

Top 10 Most Used Fonts on Christmas Cards

Holidays are coming! I am pretty sure that you’ve already heard this. And if not…then look around! Take a look at the stores, take a look on your street, in your own town! Winter holidays are a rough time of the year…some say. Find a present…the perfect present for the loved one, clean up the house,…

Fonts used by famous rock bands

Some of the most recognizable lettering out there came from rock and roll. Today, let’s take a look at the fonts used by the biggest bands for their logos, album covers and the T-shirt you are wearing right now (or you wish you could wear at work)

Fonts used in fashion logos

Designer labels are a girl’s best friend, so the next time you check one just to make sure it’s the real deal keep in mind that you’re not paying just for the famous name, but also for the way it’s written. The devil is hidden in the details – and she always wears Prada. We previously t…