WhatFontIs Blog

Principle #8: all about that script

When it comes to a more personal, human touch when talking about fonts, our thoughts fly right away to script lettering. Inspired by our handwriting, script first appeared as a font in the eighteenth century. But how did it become so popular and how can it be used? With no further ado, let’s d…

Principle #7: serifs and brackets

By know, you probably know all about fonts, serifs and lack of serifs. And because of this, today we’re not going to focus on defining serif and non serif fonts. However, the main character behind our talk are serifs. Fonts with serifs have been around since Roman times, when stories were bein…

Principle #6: ascenders and descenders

Imagination made us wonder: are humans and letters similar? If you really think about it, you might find lots of similarities. Some are tall and some are short. Some are round and some are slim. And, surprisingly, both humans and letters have ups and downs. People have good days and bad days, while …

Are the oldest fonts still alive?

Fonts have been around for as long as people have mastered the art of using together pen and paper. Initially created and written by hand, they became widely spread alongside with the invention of the printing press. However, some fonts that date way before the 15th century are still considered litt…

Principle #5: is it a leg or a tail?

As you probably noticed already, there are a lot of typographical terms that are alike. The difference between them might be imperceptible in most of the situations. We learned this in one of our previous articles when we talked about apertures and counters. Today, we’re going to move our atte…

Let’s talk about Gestalt’s principles

If you’re new in the world of graphic design, you might not know very much about Gestalt’s principles and their major importance. Based on certain psychology laws that date back in the ’20, these principles explain how humans perceive chaotic stimuli around them and how they group …

Principle #4: apertures and counters

We’re four principles into this life of typography and we are already feeling that we learned a lot of interesting new things. Today we’re going to move our attention towards two new elements: apertures and counters. Let’s define them and understand they’re particularities!

Principle #3: Meet typographical contrast

According to the Merriam-Webster dictionary, contrast is the difference or the degree of difference between things having similar or comparable natures. Not far away from this definition, we can come across a different type of contrast: the typographical contrast. Want to know more about it? Then ke…