WhatFontIs Blog

Principle #4: apertures and counters

We’re four principles into this life of typography and we are already feeling that we learned a lot of interesting new things. Today we’re going to move our attention towards two new elements: apertures and counters. Let’s define them and understand they’re particularities!

Re-branding: does it all start with the logo?

Sometimes, your brand is in need for a fresh start. Maybe your sales decrease a bit, your look is perceived as outdated or your competition is one step ahead of you. Or maybe your gut is telling you that this is the right thing to do. Whatever the reason behind this decision is, re-branding seems to…

Principle #3: Meet typographical contrast

According to the Merriam-Webster dictionary, contrast is the difference or the degree of difference between things having similar or comparable natures. Not far away from this definition, we can come across a different type of contrast: the typographical contrast. Want to know more about it? Then ke…

The new identity of Airbnb: right or wrong?

If you are a travel junkie, you definitely must’ve heard about Airbnb. The online housing marketplace has been around for 11 years now, with no intentions of going anywhere in the near future. However, its identity hasn’t always been the one we are familiar with right now. In 2014, Airbn…

Principle #2: body height and glyph width

As some of you might know, there are a few ways you can measure up the size of a character. The most common one implies two different aspects that you must take in consideration: body height and body width. Today, we’re going to spice things up a bit and move our attention to another way of de…

The most recognisable fonts

After long hours of thinking about fonts, we have come to a significant conclusion: fonts are ubiquitous. They really are everywhere. We see them on books and movie posters, on clothing and school papers. We even see them on food. Remember the Alphabet soup, right? All in all, some fonts are easier …

Mastercard, is that you? New logo, old look.

Nowadays, brands tend to change their appearance more often. They can come up with a new logo or a reinterpreted version of the old one. They can think of a new slogan. Or they can sweep us off our feet with an entire “new look”. When talking about beneficial change, Mastercard is a pret…

Principle #1: Let’s talk about stress and letters

Let us tell you some breaking news: fonts are stressed to. Not by briefs or by clients, but due to the pressure points certain letters have.

Can fonts help us recall things better?

We all know the struggle of remembering all kinds of information. And, to be honest, we have already tried pretty much everything when it comes to writing important things down. Although, there’s one thing we have never tried before: writing things in hard-to-read fonts.

How Zara rebranded itself

In case you missed out the news, ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.