WhatFontIs Blog

Font Licensing Just Got 5,200% More Expensive in Japan — What Every Designer Should Learn From It

Fontworks replaced a ~¥60,000/year plan with a ~¥3,160,000/year ($20,500) option and a 25,000 users-per-app cap. The takeaway: font licensing can change overnight. Here’s how to audit your font stack, build open-source fallbacks, and avoid budget-killing licensing surprises.

Variable Fonts Explained: Why They Matter for Performance and Design Flexibility

Variable fonts combine an entire font family into a single file, reducing requests, improving Core Web Vitals, and giving you smooth control over weight, width, and more. Learn how they work, why they’re faster than multiple static files, and how to find variable alternatives after identifying any f…

Why February 11 Matters: Jock Kinneir, Margaret Calvert, and the Birth of Readability-First Design

On February 11, 1917, Jock Kinneir was born. With Margaret Calvert, he created Britain’s modern road-sign system and helped define clarity-first design long before UX had a name.

Classic Movie Fonts Guide: Old Hollywood Typography and Iconic Film Title Fonts

This guide explores the captivating world of classic movie fonts, from the elegant Art Deco styles of Old Hollywood to the genre-defining typography of iconic films.

25 Fonts That Look Professional: Clean, Formal Typography for Modern Business

Professional typography is more than an aesthetic choice—it’s a strategic business decision that influences credibility, readability, and brand perception. The right font conveys competence and attention to detail, while poor choices can undermine your message and damage your professional imag…

Best Fonts for Posters: Essential Typography Guide for Impactful Design

This guide provides a comprehensive overview of poster typography, covering fundamental principles, selection criteria, font categories, and practical tips for creating visually compelling and readable designs.

Font Psychology Explained: How Typeface Psychology Influences Designing with Fonts and Emotions

Font psychology explores the intersection of visual design and human cognition, examining how typefaces influence our thoughts, emotions, and behaviors, both consciously and subconsciously.

How to Create Fonts: Complete Guide to Font Creation Software and Typeface Design

This guide balances technical accuracy with practical advice, ensuring that you can immediately apply what you learn to your own font design projects.

Best Fonts for Branding: Complete Guide to Choosing the Perfect Font Style for Your Business Logo

We’ll explore the fundamentals of branding typography, delve into the main font categories, and provide essential selection criteria, offering practical examples and actionable insights to help you make informed decisions.

Best Free Fonts: Script, Handwriting, Display & Calligraphy Fonts for Designers

This guide explores the best free fonts available, covering various styles such as script, handwriting, display, and calligraphy, to help designers make informed choices and elevate their creative work.