As you probably noticed already, there are a lot of typographical terms that are alike. The difference between them might be imperceptible in most of the situations. We learned this in one of our previous articles when we talked about apertures and counters. Today, we’re going to move our attention towards two new other notions that are very much similar and learn how to differentiate them. Girls and boys, let’s find out more about legs and tails!
If you’re new in the world of graphic design, you might not know very much about Gestalt’s principles and their major importance. Based on certain psychology laws that date back in the ’20, these principles explain how humans perceive chaotic stimuli around them and how they group similar elements for better understanding.
We’re four principles into this life of typography and we are already feeling that we learned a lot of interesting new things. Today we’re going to move our attention towards two new elements: apertures and counters. Let’s define them and understand they’re particularities!
Sometimes, your brand is in need for a fresh start. Maybe your sales decrease a bit, your look is perceived as outdated or your competition is one step ahead of you. Or maybe your gut is telling you that this is the right thing to do. Whatever the reason behind this decision is, re-branding seems to be the right answer. But does re-branding resume to changing a few superficial visual elements such as color palette or logo? Or is it much more than this? Let’s find out!
According to the Merriam-Webster dictionary, contrast is the difference or the degree of difference between things having similar or comparable natures. Not far away from this definition, we can come across a different type of contrast: the typographical contrast. Want to know more about it? Then keep on reading!
If you are a travel junkie, you definitely must’ve heard about Airbnb. The online housing marketplace has been around for 11 years now, with no intentions of going anywhere in the near future. However, its identity hasn’t always been the one we are familiar with right now. In 2014, Airbnb went through a rebranding process, unveiling a fresh and relatable identity. With no further ado, let’s dig into this story and find out the most significant aspects of this new identity.
After long hours of thinking about fonts, we have come to a significant conclusion: fonts are ubiquitous. They really are everywhere. We see them on books and movie posters, on clothing and school papers. We even see them on food. Remember the Alphabet soup, right? All in all, some fonts are easier to recognise than others. And no, we’re not going to chit-chat about the one and only Times New Roman. Instead, we’re going to move our attention on other fonts and their origins, fonts that really have an impact on how the world is written today. With no further ado, let’s dig into the story of some of the most recognisable fonts.
In case you missed out the news, ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.
Modern Graphic design leans towards magnetizing audiences through an upgraded minimalist, yet functional style. The 2018 graphic design trends seek to streamline old graphic design patterns into fresh, avant-garde graphic design styles.
With numerous new graphic design books being published, it can be hard to know which ones to purchase or not. We have taken the guesswork out of it for you.