WhatFontIs Blog

How fonts influence buying decisions: Typography in consumer psychology

An interesting thing about the human brain is that it is always working to absorb and make sense of a wide variety of environmental happenings. Typography is one of those signals that people often overlook despite its enormous impact. Typography influences our thoughts, emotions, and, in the end, ou…

Typography in luxury branding: What makes a font look expensive?

The subtle power of fonts in luxurious branding cannot be overstated. Beyond mere aesthetics, carefully chosen typography quietly communicates exclusivity and sophistication. These aren’t just words on a page; they are visual cues that speak volumes about a brand’s heritage and aspiratio…