How do famous brands choose their fonts?


Can a font type for your logo speak more about your brand and about you than you think? It seems that one of the most famous brands in the world may already be aware of the power a font can have to the public.

In this article you will find out how fonts like serif, sans serif, script, modern, and display typefaces are being used by some brands and industries, and how there seems to be a psychology behind some fonts. It is believed that certain scripts can induce different emotions and create associations in the mind of the audience.

We know that people have certain feelings when they see different colours and shapes. So what we need to know is that people can actually react in the same way when they look at fonts. That’s soo cool! So beware when you choose the fonts for your designs and logos!

For instance

Now, let’s see what these famous brands are using as fonts for their logos:


Cadillac is an American luxury vehicle marquee founded in 1902. It is also one of the oldest automobile brands in the world. Cadillac uses the script English 157 to transmit the message of elegance and sophistication.


The Walt Disney Company, commonly nicknamed as Disney, is one of the largest entertainment and media companies in the world. It was founded in 1923 by Walt Disney and his brother, Roy Oliver Disney, as the Disney Brothers Cartoon Studio. Disney used the Display Waltograph font for their logo and managed to make their brand one of the most known and recognized logos in the world.


The primary type family for LinkedIn is Source Sans. The company also openly shares the typography specifics of their brand and logo here. The use of Sans serif font makes the company look very clean and business-like. Its design can transmits professionalism and will make you feel like you can achieve your business objectives through them.


The Google font is simple, but respectable. Google is associated with stability and reliability and its serif font has a calming influence. Google has been iterating on the font since 2011, because the brand is well aware of how much impact can a logo have.

So which font do you like most? If you are currently designing your logo and you are looking for a great font, you can visit Remember you have a huge palette of choice. With 550.000 fonts on our site you need to choose wisely!

Technical lead at WhatFontIs since 2010 with a (healthy?) obsession for fonts.

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