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Who knew that the font industry has so much freedom that there is barely any naming convention? Some script designers seem to enjoy picking funny names for their fonts, as a reflection of their playful personality. We came across some funny, interesting font name choices, that seem to be in perfect accord with their typewriting pattern.
The hipster subculture is inspiring to all industries, including for us. Hence, we came up with the idea of making a hipster investigation for trendy fonts.
Designer labels are a girl’s best friend, so the next time you check one just to make sure it’s the real deal keep in mind that you’re not paying just for the famous name, but also for the way it’s written. The devil is hidden in the details – and she always wears Prada.
We previously took a closer look on the two pillars of fashion magazines typography – the Didone ‘modern’ aesthetic versus the grotesque sans serif avant-garde – dominate the publishing industry when it comes to everything revolving fashion. But many fonts from both sides have transitioned from writing about fashion to being fashion, after having been chosen by the biggest designers to literally represent their brands.