According to the Merriam-Webster dictionary, contrast is the difference or the degree of difference between things having similar or comparable natures. Not far away from this definition, we can come across a different type of contrast: the typographical contrast. Want to know more about it? Then keep on reading!
As some of you might know, there are a few ways you can measure up the size of a character. The most common one implies two different aspects that you must take in consideration: body height and body width. Today, we’re going to spice things up a bit and move our attention to another way of determining the size of a character. Dear readers, meet glyph width!
Nowadays, brands tend to change their appearance more often. They can come up with a new logo or a reinterpreted version of the old one. They can think of a new slogan. Or they can sweep us off our feet with an entire “new look”. When talking about beneficial change, Mastercard is a pretty good example. Why? Well, let’s find out.
Let us tell you some breaking news: fonts are stressed to. Not by briefs or by clients, but due to the pressure points certain letters have.