How fonts influence buying decisions: Typography in consumer psychology

An interesting thing about the human brain is that it is always working to absorb and make sense of a wide variety of environmental happenings. Typography is one of those signals that people often overlook despite its enormous impact. Typography influences our thoughts, emotions, and, in the end, our purchase choices because of the many places we encounter it, from product packaging to websites. It’s not just about what you like when it comes to choosing a font. Thanks to its capacity to combine commercial and psychological insights, typography has become an important aspect in designing e-commerce and advertising websites. That’s why this article on how fonts affect buying decisions will look at the complex connection between typefaces and how people think.