Author

Alexandru Cuibari

I'm a programmer at heart. But in my 20s, I realized there was more to the world of fonts than just Courier. Driven by endless curiosity, I built a system to explore them. That project grew into one of the world’s leading font identifier platforms: <a href="https://www.WhatFontIs.com">www.WhatFontIs.com</a>. By 2024, WhatFontIs is helping nearly one million designers—famous or not—discover the names of the fonts they need.

How fonts influence buying decisions: Typography in consumer psychology

An interesting thing about the human brain is that it is always working to absorb and make sense of a wide variety of environmental happenings. Typography is one of those signals that people often overlook despite its enormous impact. Typography influences our thoughts, emotions, and, in the end, ou…