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based on this productGeo Fitz - geometric font
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About the Product
This sans serif display typeface barrels out the gate with bold geometrics.
Type Specimens Geo Fitz is perfect for projects that aim to make a statement with modern flair. With Geo Fitz, you possess a leeway on your levers of readability: Fill your canvas with larger-than-life ALL-CAPS characters to challenge your audience. “Are those design-y shapes, or letters?” If your goal is more readability, use sentence case and adjust your type size accordingly to express your point in style. If clean lines and a designed look is what you need, Geo Fitz takes a bold geometric bite.
Typography Talk A typography sommelier might describe Geo Fitz as such: “For the uppercase, there’s strong bouquet of closed counters and fat-forward stems, with an interesting play of negative space and angles especially in the letter N. There’s a taste of playful counterpoint between pointed join and smooth curve most notably on both the uppercase and lowercase S. Geo Fitz keeps you on your toes with the lowercase, wherein in contrast to the beefy uppercase stems, there lies a trace of twiggy ascenders and descenders.”
Background The challenge was to express each character in the most efficient way possible, while keeping things interesting by contrasting simple shapes with angled serifs. The name of this typeface was inspired by a nightclub for tweens where I grew up. It was so random! I wasn’t a cool kid in grade school, so I never went, and it was probably just as well, because it was NIGHTCLUB FOR TWEENS WTF.
Awards No big deal/whatevskies, but this font won an American Graphic Design Award by GDUSA and an Honorable Mention in the 2023 Creative Communication Award by C2A.
Font Infusions was also a winner of the National ACE AAPISTRONG Proudly Unstoppable Fund.
Thank you for supporting a BIPOC, Filipino American, and AANHPI-owned font foundry!
Product Specs
- Created: Sep 28, 2023
- File Size: 117.67 KB
- Web Font
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