{"id":75438,"date":"2023-01-10T12:30:45","date_gmt":"2023-01-10T12:30:45","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=75438"},"modified":"2023-01-10T12:30:53","modified_gmt":"2023-01-10T12:30:53","slug":"fonts-tips-for-ecommerce-in-2023","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/fonts-tips-for-ecommerce-in-2023\/","title":{"rendered":"Fonts Tips For eCommerce In 2023"},"content":{"rendered":"\n

Find below the most important fonts tips for eCommerce in 2023.<\/p>\n\n\n\n

\"Fonts<\/figure>\n\n\n\n

It doesn’t matter if you are already in the eCommerce industry or if you are just starting.<\/p>\n\n\n\n

These fonts tips will help you big time.<\/p>\n\n\n\n

How?<\/p>\n\n\n\n

It will help you increase your conversions (if you already have the online shop), or they will help you get your first sales (if you are just starting).<\/p>\n\n\n\n

As you already know very well, eCommerce is a highly competitive industry that grows each year and which generates tens of billions of dollars each year.<\/p>\n\n\n\n

Because of this, successful entrepreneurs take care of absolutely every aspect of their eCommerce business:<\/p>\n\n\n\n

– the best platform for their needs<\/p>\n\n\n\n

– product packaging, images, and videos<\/p>\n\n\n\n

– copywriting<\/p>\n\n\n\n

– fonts<\/p>\n\n\n\n

– shop design<\/p>\n\n\n\n

– functionality<\/p>\n\n\n\n

– cart design<\/p>\n\n\n\n

– continue optimization of the entire shop and sales process<\/p>\n\n\n\n

– inventory<\/p>\n\n\n\n

– product price<\/p>\n\n\n\n

– product optimization<\/p>\n\n\n\n

– and so on.<\/p>\n\n\n\n

eCommerce is a huge topic and today we discuss strictly about fonts.<\/p>\n\n\n\n

Fonts tips for eCommerce in 2023<\/strong><\/h2>\n\n\n\n

When considering what fonts to use for your online shop in 2023, you should always have in mind that your chosen fonts need just to be easy to read.<\/p>\n\n\n\n

This is the very first tip.<\/p>\n\n\n\n

Easy-to-read fonts<\/strong><\/h4>\n\n\n\n

This is one of the most important fonts tips for eCommerce in 2023; this is why is the first one in this article.<\/p>\n\n\n\n

Even as it sounds so basic, there are plenty of online shops that use hard to read fonts.<\/p>\n\n\n\n

They even pay premium prices to get these fonts.<\/p>\n\n\n\n

Don’t be like those guys, pick a popular, easy to read font, which is free as you have plenty of good options out there:<\/p>\n\n\n\n

– Roboto<\/a><\/p>\n\n\n\n

– Open Sans<\/a><\/p>\n\n\n\n

– Poppins<\/a><\/p>\n\n\n\n

– Playfair Display<\/a><\/p>\n\n\n\n

– Lato<\/a><\/p>\n\n\n\n

Font size<\/strong><\/h4>\n\n\n\n

Experts in eCommerce that made tens of millions of USD, real entrepreneurs, all say that a 16-font size is the best to use for online shopping.<\/p>\n\n\n\n

Color<\/strong><\/h4>\n\n\n\n

The font color should be black and the background should be white.<\/p>\n\n\n\n


This is by far the very best combination that you should use.<\/p>\n\n\n\n

Combine maximum 2 fonts<\/strong><\/h4>\n\n\n\n

If you decide to combine fonts, use maximum 2 of them.<\/p>\n\n\n\n

Use one font for the headings and subheadings, and the other one for paragraphs.<\/p>\n\n\n\n

Also don’t pick 2 fonts that are super similar but 2 fonts that just work together well.<\/p>\n\n\n\n

Be consistent with your font choice<\/strong><\/h4>\n\n\n\n

Use the same font everywhere on your online shop, and if possible, also on your invoice, product manuals, packaging and everywhere else.<\/p>\n\n\n\n

Testing fonts<\/strong><\/h4>\n\n\n\n

Even if you are absolutely sure that your font is doing a fantastic job, test other fonts.<\/p>\n\n\n\n

Use A\/B testing and find out if changing your font improves your conversion rates.<\/p>\n\n\n\n

You will be amazed that your conversions can go up with 2 digits percentage with such a simple change.<\/p>\n\n\n\n

Stay away from fonts that users hate<\/strong><\/h4>\n\n\n\n

There are fonts that users hate:<\/p>\n\n\n\n

– Papyrus<\/a><\/p>\n\n\n\n

– Comic Sans<\/a><\/p>\n\n\n\n

Stay away from them and also have in mind that some fonts are considered racist.<\/p>\n\n\n\n

Conclusions<\/strong><\/h2>\n\n\n\n

The final tip I have for you is to not sub-estimate the power of fonts in eCommerce, especially in 2023 when competition is close to its maximum level.<\/p>\n\n\n\n

If you will pay attention to the above tips, you will not have any bad surprises.<\/p>\n\n\n\n

And it is much easier to consider these fonts tips for eCommerce in 2023 than to start reading entire books on the subject.<\/p>\n\n\n\n

I read in your place the best 3-4 books on eCommerce as I am highly interested to start a new business in this industry.<\/p>\n\n\n\n

So the tips are recent and the best ones you can get.<\/p>\n","protected":false},"excerpt":{"rendered":"

Find below the most important fonts tips for eCommerce in 2023.<\/p>\n","protected":false},"author":4,"featured_media":75439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[966,968,967,969,971,972,970],"class_list":["post-75438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","category-business","tag-ecommerce-font","tag-font-tips-for-ecommerce","tag-fonts-for-ecommerce","tag-fonts-for-online-shops","tag-how-to-choose-the-right-font-for-your-online-store","tag-improve-conversions-of-your-online-shop-with-the-right-fonts","tag-online-shops-best-fonts"],"yoast_head":"\nFonts Tips For eCommerce In 2023<\/title>\n<meta name=\"description\" content=\"Find below the most important fonts tips for eCommerce in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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