{"id":75232,"date":"2023-10-04T08:03:02","date_gmt":"2023-10-04T08:03:02","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=75232"},"modified":"2023-10-16T08:56:14","modified_gmt":"2023-10-16T08:56:14","slug":"7-highly-common-typography-mistakes-that-you-can-easily-avoid","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/7-highly-common-typography-mistakes-that-you-can-easily-avoid\/","title":{"rendered":"7 Highly Common Typography Mistakes That You Can Easily Avoid"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Find out which are the 7 highly common typography mistakes that you can easily avoid.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/06\/pexels-ketut-subiyanto-4560092.jpg\" alt=\"\" class=\"wp-image-75233\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/06\/pexels-ketut-subiyanto-4560092.jpg 1000w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/06\/pexels-ketut-subiyanto-4560092-300x200.jpg 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/06\/pexels-ketut-subiyanto-4560092-768x512.jpg 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/06\/pexels-ketut-subiyanto-4560092-770x514.jpg 770w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 2023 we can easily play with fonts and we have literally tons of options to choose from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are so many web tools at our disposal that let us choose between tens of hundreds of fonts:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Email newsletter builders<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Website builders<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Design software<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; And many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we have so many options, there are so big chances to choose fonts that might not work very well with our websites, newsletters, flyers, books, magazines, and so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And fonts play a major role in the overall design and performance of our products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So we never want to use fonts that don&#8217;t work extremely well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7 highly common typography mistakes that you can easily avoid<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Having the following information fresh in your head will help you easily choose the right fonts for your projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to be a typography expert to avoid this mistake, you need just this basic guide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So here it goes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. You always avoid classic typefaces<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I see this all the times, people always think they need a special font for their project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if they would use <a href=\"https:\/\/www.whatfontis.com\/\">WhatFontIs font identifier<\/a>, they will find out right away that all the big websites in the world use classic typefaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Serifs <\/strong><strong>that you can safely use in many of your projects<\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.whatfontis.com\/Caslon-Black-Regular.font\" target=\"_blank\" rel=\"noreferrer noopener\">Caslon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/ADBE_Bodoni-Egyptian-Pro-Medium-Italic.font\" target=\"_blank\" rel=\"noreferrer noopener\">Bodoni<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/NFC_Fournier-Regular.font\" target=\"_blank\" rel=\"noreferrer noopener\">Fournier<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sans serifs that still look fresh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.whatfontis.com\/FF_Helvetica.font\" target=\"_blank\" rel=\"noreferrer noopener\">Helvetica<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/ADBE_Futura-PT-Light.font\" target=\"_blank\" rel=\"noreferrer noopener\">Futura<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/ADBE_Gill-Sans-Nova-Condensed-Medium.font\" target=\"_blank\" rel=\"noreferrer noopener\">Gill Sans<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/ADBE_Calibri-Bold.font\">Calibri<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Classic fonts are the best and safest to use.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Hard to read fonts<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Never use hard to read fonts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A font that is hard to read will heavily affect your website, landing page, newsletter, flyer, magazine, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pick fonts that are easy to read in the font size you will use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are the easiest to read fonts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.whatfontis.com\/FF_Helvetica.font\" target=\"_blank\" rel=\"noreferrer noopener\">Helvetica<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/CF_Georgia.font\" target=\"_blank\" rel=\"noreferrer noopener\">Georgia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/FF_Arial.font\" target=\"_blank\" rel=\"noreferrer noopener\">Arial<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/ADBE_Roboto-Bold.font\">Roboto<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Poor font pairings<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Normally you should stick to maximum 2 fonts &#8211; one for the headings and one for paragraphs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can even use the same font for headings and paragraphs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you decide to use different fonts, pick fonts that work together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonts needs to share some basic commonalities but still be unique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pick two fonts that complement each other while they still provide a contrast.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Not buying the full font family<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Fonts are not expensive if you get just one weight, but sometimes they are if you get the full font family.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you know very well what you do, you can stick with just one weight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But many times, people see a premium font they like, and they get it immediately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After that they notice that they don&#8217;t have the full font family and that they cannot use it everywhere they want &#8211; quotes, titles, subheadings, page numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that makes them pick an additional font.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This becomes the next mistake.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Using too many fonts<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t want and you don&#8217;t need to use too many fonts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stick to 1-2 fonts, maximum 3 fonts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you use too many fonts, you destroy the design and feel of your product.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Be consistent<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use the same font for headings and the same font size.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do the same for paragraphs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. Not bolding important words<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You can make a text much simpler to read and to attract attention with ease by just bolding important words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now you should not crowd the design with too many bold words.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">All these 7 highly common typography mistakes that you should avoid are more or less common-sense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you see, there is no magic behind smart font choices, just stick to these tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out which are the 7 highly common typography mistakes that you can easily avoid.<\/p>\n","protected":false},"author":4,"featured_media":75233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[877,878],"class_list":["post-75232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","tag-typography-mistakes","tag-typography-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Highly Common Typography Mistakes That You Can Easily Avoid<\/title>\n<meta name=\"description\" content=\"Find out which are the 7 highly common typography mistakes that you can easily avoid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whatfontis.com\/blog\/7-highly-common-typography-mistakes-that-you-can-easily-avoid\/\" 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