{"id":75211,"date":"2023-08-02T08:25:27","date_gmt":"2023-08-02T08:25:27","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=75211"},"modified":"2023-08-02T08:25:31","modified_gmt":"2023-08-02T08:25:31","slug":"instagram-launched-its-own-custom-font","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/instagram-launched-its-own-custom-font\/","title":{"rendered":"Instagram Launched Its Own Custom Font"},"content":{"rendered":"\n

Instagram launched its own custom font; its name is Instagram Sans.<\/p>\n\n\n\n

And it looks like this:<\/p>\n\n\n\n

\"Instagram<\/figure>\n\n\n\n

I find it cool, interesting, unique, intriguing, and carefully created.<\/p>\n\n\n\n

Instagram’s logo inspired Instagram Sans<\/a> as the officials said and \u201creflects the shape of the glyph and our commitment to simplicity and craft.\u201d<\/p>\n\n\n\n

The font is made out of squares and circles, or squircles as Instagram names them.<\/p>\n\n\n\n

“Instagram Sans is our new, global typeface. The glyph and wordmark inspired this custom style that nods to our heritage.”<\/p>\n\n\n\n

As you will see right away, Instagram Sans is not super easy to read but it looks great, I personally love it.<\/p>\n\n\n\n

Instagram Sans design<\/strong><\/h2>\n\n\n\n

Almost every letter is fully loaded with details and when you use this font to build a word, that word is instantly recognized as an Instagram Sans word.<\/p>\n\n\n\n

And this is not simple to achieve, just think about it. Most fonts are extremely similar, and words using these fonts will not look special.<\/p>\n\n\n\n

At least this happens to most fonts, even to the high-expensive and premium fonts.<\/p>\n\n\n\n

This is exactly why Instagram worked hard to create this super interesting fully custom font.<\/p>\n\n\n\n

Launching such a font is an act of courage from Instagram.<\/p>\n\n\n\n

Do you agree?<\/p>\n\n\n\n

Some letters look absolutely normal while others look a bit crowded.<\/p>\n\n\n\n

At least in the combination with all the other letters, when they form a word.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I cannot imagine a whole sentence with this font, but this is not the scope of this font.<\/p>\n\n\n\n

The font is heavily loaded with details and it makes any word look fantastic.<\/p>\n\n\n\n

IInstagram Launched Its Own Custom Font<\/strong> – inside info<\/h3>\n\n\n\n

“Instagram Sans is a contemporary remix of grotesque and geometric styles. The type is designed with accessibility and global scripts at the core, able to express a range of styles in any language.”<\/p>\n\n\n\n

“Details like sheared terminals that suggest the flick of a human hand, unexpected quirks seen in the \u201cQ\u201d and the interior teardrop of the \u201ca\u201d add a friendly personality.”<\/p>\n\n\n\n

“The typeface letterforms are inspired by our iconic glyph. Circular motifs, titles, and punctuation marks further connect these two elements of our brand identity.”<\/p>\n\n\n\n

“Inspired by our original wordmark from 2010, and the update in 2013, we\u2019ve developed a more contemporary approach based on our new grotesk typeface.”<\/p>\n\n\n\n

As you see, Instagram team invested lots of time and resources to create their own fully custom font.<\/p>\n\n\n\n

The result is impressive, most of the people loving how Instagram Sans looks and how it enhances Instagram design.<\/p>\n\n\n\n

What other changes is Instagram preparing?<\/strong><\/h3>\n\n\n\n

Instagram Sans is not the only big thing that the huge company is launching in this period.<\/p>\n\n\n\n

The social media platform Instagram is also making important changes to its layout and design.<\/p>\n\n\n\n

It becomes extremely clear that social media channels are reinventing themselves. People are starting to become bored and not pay attention anymore to social media ads.<\/p>\n\n\n\n

And this has a huge impact on social media platforms, absolutely all of them.<\/p>\n\n\n\n

The bad thing for them is that this is not the only major problem they have, but also many other types of issues – like governmental problems, tax problems, etc.<\/p>\n\n\n\n

Conclusions<\/strong><\/h2>\n\n\n\n

Instagram Sans is a nice upgrade to Instagram, making the social media channel much more unique and memorable than it was.<\/p>\n\n\n\n

As we can all notice these days, the world is putting more and more accent on fonts.<\/p>\n\n\n\n

They create their own custom fonts, they let you customize the text so you can read it with ease, and even more.<\/p>\n\n\n\n

They even launch variable fonts like Google Roboto Flex, and much more. <\/p>\n\n\n\n

Companies carefully analyze the power of fonts and they do lots of tests to improve design.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram launched its own custom font; its name is Instagram Sans. And it looks much better than you can think.<\/p>\n","protected":false},"author":4,"featured_media":75212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[614,861],"class_list":["post-75211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","tag-instagram","tag-instagram-sans"],"yoast_head":"\nInstagram Launched Its Own Custom Font<\/title>\n<meta name=\"description\" content=\"Instagram launched its own custom font; its name is Instagram Sans. 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