{"id":75120,"date":"2023-08-23T13:42:53","date_gmt":"2023-08-23T13:42:53","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=75120"},"modified":"2023-08-23T13:42:58","modified_gmt":"2023-08-23T13:42:58","slug":"quickest-guide-to-pick-the-right-fonts-for-landing-pages","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/quickest-guide-to-pick-the-right-fonts-for-landing-pages\/","title":{"rendered":"Quickest Guide To Pick The Right Fonts For Landing Pages"},"content":{"rendered":"\n<p>This will be the quickest guide to pick the right fonts for landing pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/visual-design-pl9DrjAMV6I-unsplash-1024x768.jpg\" alt=\"Quickest Guide To Pick The Right Fonts For Landing Pages\" class=\"wp-image-75121\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/visual-design-pl9DrjAMV6I-unsplash-1024x768.jpg 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/visual-design-pl9DrjAMV6I-unsplash-300x225.jpg 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/visual-design-pl9DrjAMV6I-unsplash-768x576.jpg 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/visual-design-pl9DrjAMV6I-unsplash-1536x1152.jpg 1536w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/visual-design-pl9DrjAMV6I-unsplash-scaled.jpg 2048w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/visual-design-pl9DrjAMV6I-unsplash-770x578.jpg 770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There will be times when you will need extremely quick a landing page and you will want to make it convert as great as you can.<\/p>\n\n\n\n<p>To create high-converting and engaging landing pages, you need several things:<\/p>\n\n\n\n<p>&#8211; Design<\/p>\n\n\n\n<p>&#8211; Font<\/p>\n\n\n\n<p>&#8211; Product or service<\/p>\n\n\n\n<p>&#8211; Copywriting<\/p>\n\n\n\n<p>&#8211; Engaging images and\/or videos<\/p>\n\n\n\n<p>&#8211; Great price<\/p>\n\n\n\n<p>Today we discuss strictly about the font or fonts you will use in your design.<\/p>\n\n\n\n<p>Fonts represent a different part of the landing page but they are part of the overall design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fonts and landing pages<\/strong><\/h2>\n\n\n\n<p>I saw it millions of times, and for sure you too &#8211; landing pages with fonts that are hard to read, fonts that are too large, fonts with weird colors, fonts that doesn\u2019t match the brand feeling, touch, price, and philosophy.<\/p>\n\n\n\n<p>Fonts are usually left unchanged and untouched.<\/p>\n\n\n\n<p>Some people are just picking a font they like for the landing page they just created, or they use the standard font that the landing page builder has.<\/p>\n\n\n\n<p>This is extremely bad; you never want to leave fonts as they are.<\/p>\n\n\n\n<p>Fonts have a huge impact on your landing page conversions rates.<\/p>\n\n\n\n<p>Just a font change can help you increase conversion rates or it can make your landing page a disaster.<\/p>\n\n\n\n<p>That is why it is important to follow this quick guide and respect some simple rules and tips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quickest guide to pick the right fonts for landing pages<\/strong><\/h2>\n\n\n\n<p>Creating landing pages is super simple in 2022, there are tons of landing page builders and software, and in plus there are tons of templates.<\/p>\n\n\n\n<p>Many of these solutions are even 100% free.<\/p>\n\n\n\n<p>So why is it so hard for some of us to create engaging and high-converting landing pages?<\/p>\n\n\n\n<p>The number one reason is the rush of the whole process.<\/p>\n\n\n\n<p>Even if you will use the same template that 1 million people used before you, you can still get extremely good results.<\/p>\n\n\n\n<p>If your product or service is really great and the price is exceptional, it doesn&#8217;t matter at all how your landing page looks and what fonts you use.<\/p>\n\n\n\n<p>But if you are not in that situation, probably nobody is, you have to work and find the &#8220;secret formula&#8221; for your upcoming landing page.<\/p>\n\n\n\n<p>Part of this formula is the font you will use.<\/p>\n\n\n\n<p>Here are my 10 tips to follow so you can easily pick the right font for your landing page:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Simpler is better.<\/strong><\/h4>\n\n\n\n<p>If you don&#8217;t know what font to choose, pick a popular font.<\/p>\n\n\n\n<p>You cannot go very wrong with this option.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Free or premium font<\/strong><\/h4>\n\n\n\n<p>Premium fonts are great but you have to find the right font for your landing page.<\/p>\n\n\n\n<p>Don&#8217;t just get a premium font because it is premium.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Readability<\/strong><\/h4>\n\n\n\n<p>Is your font easy to read?<\/p>\n\n\n\n<p>Try it at the font sizes you will use on your landing page.<\/p>\n\n\n\n<p>Ask your friends if they find the font easy to read.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Avoid fonts that people hate<\/strong><\/h4>\n\n\n\n<p>There are racist fonts and all kind of &#8220;bad&#8221; and &#8220;weird&#8221; fonts out there.<\/p>\n\n\n\n<p>Don&#8217;t use them.<\/p>\n\n\n\n<p>When you find a font that you consider fine for your project, search it on the web and see what people are saying about it.<\/p>\n\n\n\n<p>You don&#8217;t want to pick a font that the world hates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Font weights<\/strong><\/h4>\n\n\n\n<p>If you will use a font for your whole landing page (headers and paragraphs), check if the font has all the weights you need.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Don&#8217;t use more than 2-3 fonts on a landing page<\/strong><\/h4>\n\n\n\n<p>Fonts can be combined but best is to use maximum 2-3 fonts on a landing page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. Be consistent<\/strong><\/h4>\n\n\n\n<p>The best is to use the same font all over your brand &#8211; website, landing pages, etc.<\/p>\n\n\n\n<p>Don&#8217;t use a font here and another one there.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. Serif and sans-serif fonts<\/strong><\/h4>\n\n\n\n<p>Don&#8217;t use both styles of fonts if you are not sure what you are doing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9. Make sure you have the right to use the font<\/strong><\/h4>\n\n\n\n<p>You might think that a free font can be used anywhere but this is not true.<\/p>\n\n\n\n<p>Many fonts are free to use just for personal projects.<\/p>\n\n\n\n<p>Keep this in mind.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>10. Brand feeling, voice, touch, look, price, etc.<\/strong><\/h4>\n\n\n\n<p>No matter what font you choose, pick a font that matches your brand.<\/p>\n\n\n\n<p>If you sell &#8220;serious&#8221; products, you don&#8217;t want a font that is playful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusions<\/strong><\/h2>\n\n\n\n<p>Overthinking is the worst thing you can do in all aspects of life.<\/p>\n\n\n\n<p>Don&#8217;t overthink what font to pick for your landing pages, just respect these simple rules and tips, and you will do just fine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This will be the quickest guide to pick the right fonts for landing pages.<\/p>\n","protected":false},"author":4,"featured_media":75121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[846],"class_list":["post-75120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","category-business","tag-landing-pages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quickest Guide To Pick The Right Fonts For Landing Pages<\/title>\n<meta name=\"description\" content=\"This will be the quickest guide to pick the right fonts for landing pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whatfontis.com\/blog\/quickest-guide-to-pick-the-right-fonts-for-landing-pages\/\" \/>\n<meta property=\"og:locale\" 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