{"id":75116,"date":"2023-07-26T07:33:25","date_gmt":"2023-07-26T07:33:25","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=75116"},"modified":"2023-07-26T07:33:29","modified_gmt":"2023-07-26T07:33:29","slug":"how-to-pick-the-right-font-for-your-product-packaging","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/how-to-pick-the-right-font-for-your-product-packaging\/","title":{"rendered":"How To Pick The Right Font For Your Product Packaging"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Find below useful and easy-to-implement information about how to pick the right font for your product packaging.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/sticker-mule-rxv8P843Bco-unsplash-1024x683.jpg\" alt=\"How To Pick The Right Font For Your Product Packaging\" class=\"wp-image-75117\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/sticker-mule-rxv8P843Bco-unsplash-1024x683.jpg 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/sticker-mule-rxv8P843Bco-unsplash-300x200.jpg 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/sticker-mule-rxv8P843Bco-unsplash-768x512.jpg 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/sticker-mule-rxv8P843Bco-unsplash-770x513.jpg 770w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2022\/04\/sticker-mule-rxv8P843Bco-unsplash.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This guide is quick and simple to follow, even if you prepare to launch your first product and you will work for the first time on your product packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get yourself a coffee and get comfortable, you will enjoy this article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fonts matter a lot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The font you will use is part of the product design, so you should carefully pick one that suits you perfectly. This is a process that takes a bit of time and trial, but it is totally worth it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you launch a product, everything should be perfect, especially the packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People quickly scan products and they start to analyze products they know or they heard about or products that are interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To have an interesting product, you need creative and nice packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of the &#8220;nice&#8221; packaging is the font you will use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This font should work excellent with your product, with the packaging, with your brand colors, style, and feeling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So you need to know how to pick the font for your product packaging, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is what you need to know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Picking the right font for your product packaging is simpler than it sounds<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are all the tips or rules that you need to follow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avoid &#8220;bad&#8221;, &#8220;toxic&#8221;, or &#8220;racist&#8221; fonts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are there bad and toxic fonts? Yes, there are, here are some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comic Sans<\/li>\n\n\n\n<li>Impact<\/li>\n\n\n\n<li>Papyrus<\/li>\n\n\n\n<li>Bradley Hand<\/li>\n\n\n\n<li>Courier<\/li>\n\n\n\n<li>Copperplate Gothic<\/li>\n\n\n\n<li>Brush Script<\/li>\n\n\n\n<li><a href=\"https:\/\/www.whatfontis.com\/MW_Times-New-Roman.font\" target=\"_blank\" rel=\"noreferrer noopener\">Times New Roman<\/a><\/li>\n\n\n\n<li>Gill Sans<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Some of these bad fonts were used incorrectly or they are well too popular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonts are all good when used correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People hate these fonts and if they see such fonts on your product packaging, they might unconsciously refuse to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Best is to avoid these fonts, there are millions of fonts out there, and for sure you can find great options.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Serif or sans-serif fonts?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You can use both serif and sans-serif fonts, just have in mind that you need a font that is easy to read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do lots of tests and ask for feedback from your family and friends.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Should you combine more fonts?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, you can combine more fonts but try to use maximum of 3 fonts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One for headings, one for paragraphs, and one for special notes on your product packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can stick with 2 fonts, it is even better.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Font size<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before picking a font for your product packaging, check how it looks with on the size your need it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some fonts look great in large sizes but not so good when the text is small.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Font weight is again very important<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Font weight represents how bold or light your text will appear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are fonts with just a few font weights while there are also fonts with many weights to choose from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have in mind that many times you will have to buy each font-weight you need.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Emotion<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If your product is related to childhood for example, you can pick a font that revives those times and emotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emotion plays a huge role in every single part of our lives, use it correctly and you will feel its power.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Do tests and try many different fonts before deciding to one<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Never rush the font selection process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take your time and see what your product packaging looks like with all the fonts you like, and in different sizes, colors, etc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Inspiration<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">See what fonts are used on all the products packaging you have in your house.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspiration is always useful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Picking the right font for your product packaging is not complicated, follow these simple tips\/rules and you will do just fine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find below useful and easy to implement information about how to pick the right fonts for your product packaging.<\/p>\n","protected":false},"author":4,"featured_media":75117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[573,843],"class_list":["post-75116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","tag-packaging","tag-product-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Pick The Right Font For Your Product Packaging<\/title>\n<meta name=\"description\" content=\"Find below useful and easy to implement information about how to pick the right fonts for your product packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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