{"id":75005,"date":"2022-10-19T07:32:31","date_gmt":"2022-10-19T07:32:31","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=75005"},"modified":"2022-10-19T07:32:40","modified_gmt":"2022-10-19T07:32:40","slug":"fonts-can-be-a-powerful-marketing-tool","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/fonts-can-be-a-powerful-marketing-tool\/","title":{"rendered":"Fonts Can Be A Powerful Marketing Tool"},"content":{"rendered":"\n

Do you know that fonts can be a powerful marketing tool? Find out below how to launch your own font and use it in your marketing strategy.<\/p>\n\n\n\n

\"Fonts<\/figure>\n\n\n\n

You will create fonts specifically to promote your products and\/or services.<\/p>\n\n\n\n

And it is much simpler than it sounds.<\/p>\n\n\n\n

I will tell you below how you can use fonts as a marketing tool, no matter your budget, your company size, and your skills.<\/p>\n\n\n\n

Sound great?<\/p>\n\n\n\n

It really is.<\/p>\n\n\n\n

Stay with me.<\/p>\n\n\n\n

How to use fonts to promote your own products and services?<\/strong><\/h2>\n\n\n\n

The idea is very simple, you will create a nice font that you will offer for free.<\/p>\n\n\n\n

People will find out about you, your products, and services, by using the font you created and offered for free.<\/p>\n\n\n\n

If you are doing a really nice font, many blogs and publications will write about this nice font. When readers will want to get it, they will visit your website and get the font.<\/p>\n\n\n\n

In this way, you will get:<\/p>\n\n\n\n

– Traffic<\/p>\n\n\n\n

– Exposure<\/p>\n\n\n\n

– Free links that will help your SEO efforts<\/p>\n\n\n\n

– Sales<\/p>\n\n\n\n

Who can use fonts as a powerful marketing tool?<\/strong><\/h2>\n\n\n\n

Being in this niche, I think that digital marketing agencies are one of the best candidates for using fonts as a powerful marketing tool.<\/p>\n\n\n\n

Another example is a digital products store.<\/p>\n\n\n\n

If you own a digital store that sells icons or website templates, why don’t you develop a nice font and offer it for free?<\/p>\n\n\n\n

People will get the font but they will also take a look on what you sell.<\/p>\n\n\n\n

Even if they don’t buy from you, your website will benefit a lot from the links, exposure, and traffic, getting better positions on search engines.<\/p>\n\n\n\n

So in the end, you will get sales from visitors that come from search engines.<\/p>\n\n\n\n

But even a custom t-shirt shop can benefit from this marketing technique.<\/p>\n\n\n\n

If you sell tons of custom t-shirts with awesome messages, why don’t you offer to your buyers the font you used?<\/p>\n\n\n\n

After someone buys a custom T-shirt from you, you can email them the font you used (we are talking about the font you created and you own), so they can use it where they want.<\/p>\n\n\n\n

And in plus you can put the fonts you use for your T-shirts on a membership page, so just your T-shirts buyers can get them.<\/p>\n\n\n\n

There are lots of ideas, just get a tea or coffee and write them down.<\/p>\n\n\n\n

How to create a nice font?<\/strong><\/h2>\n\n\n\n

Let’s consider that you cannot create your font alone and that you will hire somebody.<\/p>\n\n\n\n

There are nice designers that can be hired to create a font, and which are not asking you tons of money.<\/p>\n\n\n\n

If I were you, I would hire a freelancer with experience in font creating and I would discuss with him this marketing idea.<\/p>\n\n\n\n

He will know what kind of font you need to accomplish your marketing mission.<\/p>\n\n\n\n

If he doesn’t know, brainstorm and ask on forums like Reddit, Quora, and fonts forums, what kind of fonts are people wanting for their projects.<\/p>\n\n\n\n

Or create something bold and new, like a font that is both serif and sans-serif.<\/p>\n\n\n\n

There are options, just think about them.<\/p>\n\n\n\n

Now that you have the font, how can you make it popular?<\/strong><\/h2>\n\n\n\n

What you should do is to contact as many large blogs and publications and let them know that you launched a font that is free to use.<\/p>\n\n\n\n

You should approach design blogs, fonts blogs, and even business blogs. You can also contact other types of blogs, depending on what font you created and for who is it.<\/p>\n\n\n\n

Ask them to review your font in a detailed article on their websites.<\/p>\n\n\n\n

If you created a nice font, they will do it.<\/p>\n\n\n\n

Conclusions<\/strong><\/h2>\n\n\n\n

I hope this article will help you use fonts as a powerful marketing tool.<\/p>\n\n\n\n

It is possible and it is not complicated or expensive.

The return of your investment can be literally awesome.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you know that fonts can be a powerful marketing tool? Find out below how to launch your own font and use it in your marketing strategy.<\/p>\n","protected":false},"author":4,"featured_media":75006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[808,807],"class_list":["post-75005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","tag-fonts-as-a-marketing-tool","tag-marketing-tool"],"yoast_head":"\nFonts Can Be A Powerful Marketing Tool<\/title>\n<meta name=\"description\" content=\"Do you know that fonts can be a powerful marketing tool? 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