{"id":74948,"date":"2021-11-26T11:07:22","date_gmt":"2021-11-26T11:07:22","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=74948"},"modified":"2021-11-26T11:07:30","modified_gmt":"2021-11-26T11:07:30","slug":"what-fonts-should-you-use-for-black-friday-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/what-fonts-should-you-use-for-black-friday-cyber-monday\/","title":{"rendered":"What Fonts Should You Use For Black Friday & Cyber Monday?"},"content":{"rendered":"\n

What fonts should you use for Black Friday & Cyber Monday? Free or paid? Cheap or expensive? Serif or sans-serif? Small or large? Black or another color?<\/p>\n\n\n\n

This article will respond to all these questions and many others, helping you make quick decisions, and even more important, correct decisions.<\/p>\n\n\n\n

Fonts have a powerful impact in advertising<\/strong><\/h2>\n\n\n\n

Fonts have a powerful impact in advertising, they can help you make a sale or lose it. Or they can easily destroy your advertising campaign from A to Z. A bad font choice will do that with ease.<\/p>\n\n\n\n

So, font selection is more important than many people think.<\/p>\n\n\n\n

In the last years, some fonts were considered racist. If you pick such a font by accident, you might suffer not only by not making sales, but your company can go bankrupt.<\/p>\n\n\n\n

Font selection is as important as everything else.<\/p>\n\n\n\n

Always pay huge attention to what fonts you use and never ignore this part of the advertising process.<\/p>\n\n\n\n

Black Friday & Cyber Monday – 2 incredible sales events each year<\/strong><\/h2>\n\n\n\n

Depending on what you sell, Black Friday and Cyber Monday can be 2 incredible sales events each year. The sales volumes are enormous, generating impressive amounts of money for companies.<\/p>\n\n\n\n

And customers are happy too, they get products and services for a fraction of the normal cost.<\/p>\n\n\n\n

Companies prepare the whole year for these 2 special sales events.<\/p>\n\n\n\n

They decide with many months before:<\/p>\n\n\n\n

– What they will sell.<\/p>\n\n\n\n

– The prices.<\/p>\n\n\n\n

– The warehouses they will use and which shipping companies.<\/p>\n\n\n\n

– The advertising campaigns, including the fonts they will use.<\/p>\n\n\n\n

– Where they will advertise – on which channels – TV, radio, newspaper, internet, on cars, banners, etc.<\/p>\n\n\n\n

What fonts should you use for Black Friday & Cyber Monday?<\/strong><\/h2>\n\n\n\n

When choosing fonts, there are tons of options:<\/p>\n\n\n\n

– Sans-serif or serif fonts?<\/p>\n\n\n\n

– Free or paid?<\/p>\n\n\n\n

– Popular fonts or rare and premium fonts?<\/p>\n\n\n\n

– Syle of fonts?<\/p>\n\n\n\n

– Font weights?<\/p>\n\n\n\n

– Sizes?<\/p>\n\n\n\n

– Colors?<\/p>\n\n\n\n

To simplify the process as much as possible, I will tell you how I select fonts for the products and services I sell on Black Friday and Cyber Monday, and for other sales events and also my landing pages.<\/strong><\/p>\n\n\n\n

I always choose sans-serif fonts, free, popular fonts, usually from Google Fonts, that comes in different weights and sizes.<\/p>\n\n\n\n

I never use more than 2 fonts – one for headings and subheadings, and one for paragraphs.<\/p>\n\n\n\n

Here is an example of such 2 fonts.<\/p>\n\n\n\n

Font for heading and subheadings –Lato<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Font for paragraphs – Roboto<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

These 2 fonts work very well together and I never went wrong with them.<\/p>\n\n\n\n

Such a simple process will help you whenever you need to pick fonts for your projects. It is 100% safe and the results are excellent.<\/p>\n\n\n\n

The other way of choosing fonts<\/strong><\/p>\n\n\n\n

The other way is to play with lots of fonts and make tons of tests.<\/p>\n\n\n\n

This process might help you enormously but it is time-consuming and you need to know very well what you are doing.<\/p>\n\n\n\n

I recommend this process only to people that know a few things about fonts and which have serious time to invest.<\/p>\n\n\n\n

If not, choose the much simpler process I just showed you.<\/p>\n\n\n\n

Conclusions<\/strong><\/h2>\n\n\n\n

My final advice is to prepare with months or many weeks in advance, so you will have everything prepared for Black Friday & Cyber Monday. This is how the best shops do.<\/p>\n\n\n\n

These 2 sale events have the power to skyrocket your company.<\/p>\n\n\n\n

Pick the right fonts and make sure that everything works as planned, and conversions will quickly follow.<\/p>\n","protected":false},"excerpt":{"rendered":"

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