{"id":74817,"date":"2023-02-22T08:34:19","date_gmt":"2023-02-22T08:34:19","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=74817"},"modified":"2023-02-22T08:34:27","modified_gmt":"2023-02-22T08:34:27","slug":"easy-guide-for-creating-engaging-ads","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/easy-guide-for-creating-engaging-ads\/","title":{"rendered":"Easy Guide For Creating Engaging Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This is an easy guide for creating engaging ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To successfully follow this guide and apply it to create your own engaging ads, you need only a couple of minutes and nothing more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2021\/08\/luca-onniboni-4v9Kk01mEbY-unsplash-1024x683.jpg\" alt=\"Easy Guide For Creating Engaging Ads\" class=\"wp-image-74818\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2021\/08\/luca-onniboni-4v9Kk01mEbY-unsplash-1024x683.jpg 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2021\/08\/luca-onniboni-4v9Kk01mEbY-unsplash-300x200.jpg 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2021\/08\/luca-onniboni-4v9Kk01mEbY-unsplash-768x512.jpg 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2021\/08\/luca-onniboni-4v9Kk01mEbY-unsplash-1536x1024.jpg 1536w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2021\/08\/luca-onniboni-4v9Kk01mEbY-unsplash-scaled.jpg 2048w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2021\/08\/luca-onniboni-4v9Kk01mEbY-unsplash-770x513.jpg 770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to be a copywriting specialist, a talented graphic designer, a marketer with huge experience, or a combination of these persons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide is not about reading 2-3 books on every topic (you will understand what I mean below), participating in online or physical courses, and so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With just your existing knowledge and experience, no matter their levels, you will manage to create engaging ads for your products or services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your ads won\u2019t compete with highly awarded ads that are generating millions of dollars, there are tons of people involved and huge amounts of money, research, study, and tests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But your ads will work well enough to supercharge your shop or online business with more sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start by defining the term \u201cengaging ads\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are engaging ads?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the name says, these are the ads that are doing well, which people engage, which convert, which share, and finally, which sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engaging ads are a combination of many things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A great product or service.<\/li>\n\n\n\n<li>Competitive price.<\/li>\n\n\n\n<li>High-discounts.<\/li>\n\n\n\n<li>Attractive ad design (fonts, colors, format, alignment, text hierarchy and arrangement).<\/li>\n\n\n\n<li>Hero picture or video.<\/li>\n\n\n\n<li>Last but not least, excellent copywriting.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds hard to create engaging ads, right? But it is more complicated to think about all these things than actually building your ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So, let\u2019s see together what do you need to create engaging ads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As you just saw, engaging ads are actually made by combining several \u201cingredients\u201d. Let\u2019s discuss each ingredient below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A great product or service<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Is your product or service attractive to the public? They know it very well or do they understand how is it helping them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before creating an engaging ad, you need to improve your product or service to a level at which people are interested to get it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Competitive price<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If people love what you are offering, a competitive price will make the ad tens of times more engaging than a high price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make your calculations and try to offer a competitive price. This price is not a discounted price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This competitive price should actually be high enough so you can even apply discounts for a future ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say that you want to offer discounts for Christmas or for different parts of the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>High-discounts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Discounts are always making ads attractive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Price is most times the game-changer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Attractive ad design<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People will take a look at your ad only if your design is attractive. If something catches their attention, they will scan your ad and decide in just a few moments if they will continue watching it or if they will skip it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To create an attractive design, you need to take care of everything \u2013 fonts, colors, format, alignment, text hierarchy, and everything else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is not easy to do it without experience and time to test everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here it is better to use a landing page builder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many tools that you can use, search them on Google and try several ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Best landing page builders studied carefully all the above elements and they present you ad designs that will work very well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hero picture or video<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use a picture that will catch the viewer\u2019s attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can buy such a photo from online shops that sell stock photos or pay a graphic designer to make it for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both ways are affordable, you should not spend more than $50 or $100, depending on the way you go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Copywriting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are hundreds of books written on this subject.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Copywriting#:~:text=Copywriting%20is%20the%20act%20or,to%20take%20a%20particular%20action.\" target=\"_blank\" rel=\"noreferrer noopener\">Copywriting<\/a> is not simple, and there are huge differences between identical ads with just different ad copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you are writing your very first ad you don\u2019t have any clue about how to do it, practice and you will get better at this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What I recommend you is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be extremely short \u2013 less is more<\/li>\n\n\n\n<li>Don\u2019t exaggerate advantages<\/li>\n\n\n\n<li>Be honest<\/li>\n\n\n\n<li>Make the price and all the important parts visible (use a normal <a href=\"https:\/\/www.whatfontis.com\/all-fonts.html\" target=\"_blank\" rel=\"noreferrer noopener\">font<\/a> size)<\/li>\n\n\n\n<li>Use black text color<\/li>\n\n\n\n<li>Don\u2019t use smiley faces (ok you can use one or two)<\/li>\n\n\n\n<li>Do tests (create several ad copies and test them to see which actually works better)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You will find out from your own experience that copywriting is less complicated than it sounds and that normal people like you and me can do it with success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This easy guide for creating engaging ads is used already by many people, most of them getting better results than they expected for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope it will help you big time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an easy guide for creating engaging ads. It is great for all people, no matter their level of experience.<\/p>\n","protected":false},"author":4,"featured_media":74818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[741,740],"class_list":["post-74817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","tag-ads","tag-engaging-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Easy Guide For Creating Engaging Ads<\/title>\n<meta name=\"description\" content=\"This is an easy guide for creating engaging ads. 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