{"id":74477,"date":"2021-04-21T13:30:05","date_gmt":"2021-04-21T13:30:05","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=74477"},"modified":"2021-04-21T13:30:13","modified_gmt":"2021-04-21T13:30:13","slug":"how-to-design-a-proper-product-label","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/how-to-design-a-proper-product-label\/","title":{"rendered":"How To Design A Proper Product Label"},"content":{"rendered":"\n

Most times, the product label is much more important the product itself. How to design a proper product label is a science that you should learn, it will help you big time sale your products but also in other industries.<\/p>\n\n\n\n

\"\"
Photo by Pedro Barros<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Think for a few minutes, how do you choose new products from stores? I am referring to that products that you know nothing about them.<\/p>\n\n\n\n

You will tell me that you search for reviews on the internet and that is a good thing to do. But I bet you buy tons of new products without a prior search for opinions.<\/p>\n\n\n\n

When you buy these products, you probably look at the following aspects.<\/strong><\/h2>\n\n\n\n

There are 3 main considerations when you buy products that you know nothing about them.<\/p>\n\n\n\n

  • The product label – How well it looks, if it contains all the info you need, if it is attractive and interesting, if it has a premium appearance.<\/li><\/ul>\n\n\n\n
    • The packaging \u2013 This is again a super important of the product. If the packaging looks great, it will grab your attention and probably make you buy.<\/li><\/ul>\n\n\n\n

      What if the packaging is so cool that you want to give it to your son to play with it? You will buy a product just for that.<\/p>\n\n\n\n

      This is the power of packaging.<\/p>\n\n\n\n

      • The price \u2013 If it is expensive, it means that it is a great product, right? Not necessary but this is how our mind thinks, especially when we consider buying products for our families. We want to get the best out of the best for our beloved wives and kids.<\/li><\/ul>\n\n\n\n

        For sure you take into consideration many other things like if a product was recommended to you by a friend or family member, if you find the product in the \u201cpremium area\u201d of the store, and so on.<\/p>\n\n\n\n

        People study enormously what we do in stores, what behavior we have, what we like, and much more.<\/p>\n\n\n\n

        Why?<\/p>\n\n\n\n

        Because this is how they find ways to influence us and buy more products, and usually buy more expensive products.<\/p>\n\n\n\n

        How to design a proper product label<\/strong><\/h2>\n\n\n\n

        Now that we discussed how important is the product label, let\u2019s see how to design a proper product label.<\/p>\n\n\n\n

        If you create a super product label, you will sell. This is 100% true.<\/p>\n\n\n\n

        At least you sell the first product, if the product will not be well received, the following sales will stop.<\/p>\n\n\n\n

        But this rarely happens.<\/p>\n\n\n\n

        The first sale is extremely important because you want people to test your product.<\/p>\n\n\n\n

        To design a proper product label is similar with designing a proper book cover.<\/p>\n\n\n\n

        Do a great design and you will sell your book with ease. Fail this step, and your book will stay on store shelves.<\/p>\n\n\n\n

        Let\u2019s see 8 tips that will help you design a proper product label<\/strong><\/h2>\n\n\n\n

        I will cover below the most important 8 tips to design a proper product label, no matter what product you have.<\/p>\n\n\n\n

        1. Define your target customer<\/li><\/ol>\n\n\n\n

          Do your research and understand who is your target customer.<\/p>\n\n\n\n

          Find out their age, gender, values, education, hobbies, and so on. These information are vital for your product label design.<\/p>\n\n\n\n

          Your product label should contain the following parts:<\/h4>\n\n\n\n
          • The company logo.<\/li>
          • Product name.<\/li>
          • Product picture \u2013 high resolution.<\/li>
          • Product details.<\/li>
          • Nutrition facts.<\/li>
          • Ingredients.<\/li>
          • Price.<\/li>
          • Bar code.<\/li>
          • Best before date.<\/li>
          • Expiration date.<\/li>
          • Certification if applicable.<\/li>
          • Serving suggestions or recipes if applicable.<\/li>
          • Contact information.<\/li><\/ul>\n\n\n\n

            As you see there are quite a few information, you will need to include all of them on your product label design.<\/p>\n\n\n\n

            Product label colors<\/h4>\n\n\n\n

            Colors are essential for grabbing your customer attention but use them wisely.<\/p>\n\n\n\n

            Be consistent with the picked colors.<\/p>\n\n\n\n

            Select the right font<\/h4>\n\n\n\n

            Don\u2019t use generic fonts and don\u2019t combine more than 2 different fonts.<\/p>\n\n\n\n

            Pay huge attention to the font sizes. Use different sizes for headers, sub headers, and paragraphs.<\/p>\n\n\n\n

            Don\u2019t use too small font sizes for important information.<\/p>\n\n\n\n

            Unusual product label shape<\/h4>\n\n\n\n

            If possible, create an unusual product label shape.<\/p>\n\n\n\n

            Everybody loves them and customers are heavily attracted by them.<\/p>\n\n\n\n

            Keep in mind that you still need to include all the information on an unusual label shape.<\/p>\n\n\n\n

            Find a unique feature and write it large<\/h4>\n\n\n\n

            If you can manage to find a unique feature of your product, write it large and let customers see it.<\/p>\n\n\n\n

            This will help you easily sell your product.<\/p>\n\n\n\n

            Don\u2019t overthink, many times products have all the same \u201cunique feature\u201d but companies forget to mention it or they think it is not important.<\/p>\n\n\n\n

            You should mention it and make your product unique in the customer eyes.<\/p>\n\n\n\n

            Match the packaging<\/h4>\n\n\n\n

            Stay consistent with the materials you pick.<\/p>\n\n\n\n

            Match your product label material with your packaging.<\/p>\n\n\n\n

            Product label premium material<\/h4>\n\n\n\n

            Use the best possible material, you want your product label to look fantastic, to have a premium touch, and be way better than your competitors.<\/p>\n\n\n\n

            Conclusions<\/strong><\/h2>\n\n\n\n

            It is difficult to create a proper product label and you should never hurry the process.<\/p>\n\n\n\n

            Once created, the product label should stay as it is for years.<\/p>\n\n\n\n

            Find what it works before printing hundreds of thousands of product labels.<\/p>\n\n\n\n

            The secret is to take your time when creating a product label and do lots of tests.<\/p>\n\n\n\n

            I wish you good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

            Most times, the product label is much more important the product itself. How to design a proper product label is a science that you should learn, it will help you big time sale your products but also in other industries.<\/p>\n","protected":false},"author":4,"featured_media":74478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6,70],"tags":[648],"class_list":["post-74477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","category-business","category-graphic-design","tag-product-label"],"yoast_head":"\nHow To Design A Proper Product Label<\/title>\n<meta name=\"description\" content=\"How to design a proper product label is a science that you should learn, it will help you big time sale your products but also in other industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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But in my 20s, I realized there was more to the world of fonts than just Courier. Driven by endless curiosity, I built a system to explore them. That project grew into one of the world\u2019s leading font identifier platforms: www.WhatFontIs.com. By 2024, WhatFontIs is helping nearly one million designers\u2014famous or not\u2014discover the names of the fonts they need.","sameAs":["https:\/\/www.whatfontis.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/posts\/74477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/comments?post=74477"}],"version-history":[{"count":0,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/posts\/74477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/media\/74478"}],"wp:attachment":[{"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/media?parent=74477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/categories?post=74477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/tags?post=74477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}