{"id":74461,"date":"2021-01-20T09:02:59","date_gmt":"2021-01-20T09:02:59","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=74461"},"modified":"2021-01-20T09:02:59","modified_gmt":"2021-01-20T09:02:59","slug":"ed-benguiat-the-typography-god-dies-at-92-in-2020","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/ed-benguiat-the-typography-god-dies-at-92-in-2020\/","title":{"rendered":"Ed Benguiat, The Typography God Dies At 92 In 2020"},"content":{"rendered":"\n<p>Ed Benguiat, the typography god dies at 92 in 2020, on October 15. The world lost a noted and very talented graphic designer.<\/p>\n\n\n\n<p>\u201cI wanted to be a musician\u201d says Ed Benguiat in the following interview that I highly recommend you watch.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/KHjdoSP-jVc\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>And he became a musician. He started his career as a jazz percussionist, under the name Eddie Benart, and played with numerous big bands such as Stan Kenton, Claude Thornhill and Woody Herman.<\/p>\n\n\n\n<p>Ed Benguiat preferred the New York gigs on 52nd Street, particularly at The Three Deuces. \u201cIt kept me in town; going on the road with big bands was a drag, and tough.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When did he switched to typography? The story is extremely interesting.<\/h2>\n\n\n\n<p>\u201cA letterform is like music. It\u2019s got to carry a tune\u2026have balance,\u201d said Ed, adding \u201cMusic is essentially sounds placed together to be pleasing to the ear. Type and letterforms are the same thing, yet for the eye. So, music might be more visceral, but design does maintain the same level of intensity.\u201d<\/p>\n\n\n\n<p>While playing on 52<sup>nd<\/sup> Street, Ed Benguiat enrolled at the Worksshop School of Advertising Art. He had a strong desire to draw nudes but his drawing teacher advised him several times to quit. Ed persisted. After a while, it was obvious that Ed couldn\u2019t draw so well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So, he chose the direction of layout, design, typography, and calligraphy.<\/h2>\n\n\n\n<p>\u201cWhy do we still use old fonts despite so many new ones being created through modern technology? Well, back in the 19th and 20th century, type had to be perfect. There was no room for error. There was such care, precision, and meticulousness. It meant months of work, versus days. And that strive for perfection created a timeless quality.\u201d<\/p>\n\n\n\n<p>Ed would add, \u201cYou should never be satisfied with your work, no matter if its design or music. Only when the poster has been sent to the printer or the album has been pressed, are you forced to put the pencil down.\u201d<\/p>\n\n\n\n<p>Ed established an impressive career as a designer and art director at a number of large and small publishing houses, studios, and advertising agencies.<\/p>\n\n\n\n<p>He soon established his own firm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ed Benguiat Work<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>He crafted over 600 typeface designs including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic.<\/p>\n\n\n\n<p>Ed also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Playboy, McCall\u2019s, Reader\u2019s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&amp;T, A&amp;E, Coke, Est\u00e9e Lauder, Ford, and others.[1] Other notable examples of Benguiat\u2019s work are the logotypes for the original Planet of the Apes film, Super Fly and The Guns of Navarone, and the typeface for the opening credits for Stranger Things.<\/p>\n\n\n\n<p>Most of Benguiat&#8217;s published work was released through International Typeface Corporation. This includes<a href=\"https:\/\/www.whatfontis.com\/NFC_ITC-Barcelona-Bold.font\" target=\"_blank\" rel=\"noreferrer noopener\"> ITC Barcelona<\/a>, <a href=\"https:\/\/www.whatfontis.com\/NMY_ITC-Benguiat-Bold.font\" target=\"_blank\" rel=\"noreferrer noopener\">ITC Benguiat<\/a>, <a href=\"https:\/\/www.whatfontis.com\/NMY_ITC-Benguiat-Gothic-Bold.font\" target=\"_blank\" rel=\"noreferrer noopener\">ITC Benguiat Gothic<\/a>, ITC Bookman, ITC Caslon No. 224, ITC Century Handtooled, ITC Edwardian Script, ITC Modern No. 216, ITC Panache, ITC Souvenir, ITC Tiffany. In addition, there were collaboration releases including ITC Avant Garde (condensed styles only), ITC Bauhaus (with Victor Caruso), ITC Cheltenham Handtooled (with Tony Stan), ITC Korinna (with Victor Caruso), ITC Lubalin Graph (with Herb Lubalin).<\/p>\n\n\n\n<p>Ed Benguiat\u2019s font was used in the main titles of the Star Trek films, Star Trek Generations and Star Trek: First Contact, and The Stranger Things, a super popular Netflix sci-fi series.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusions<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Ed Benguiat, The Typography God Dies At 92 In 2020.<\/p>\n\n\n\n<p>There won\u2019t be another Ed Benguiat in this world. Rest in peace, Ed!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/10\/CC2717C7-D65A-49EA-B9E9-5670404FF2B1-1024x539.jpg\" alt=\"Ed Benguiat, The Typography God Dies At 92\" class=\"wp-image-74462\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/10\/CC2717C7-D65A-49EA-B9E9-5670404FF2B1-1024x539.jpg 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/10\/CC2717C7-D65A-49EA-B9E9-5670404FF2B1-300x158.jpg 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/10\/CC2717C7-D65A-49EA-B9E9-5670404FF2B1-768x404.jpg 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/10\/CC2717C7-D65A-49EA-B9E9-5670404FF2B1-1536x808.jpg 1536w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/10\/CC2717C7-D65A-49EA-B9E9-5670404FF2B1.jpg 2048w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/10\/CC2717C7-D65A-49EA-B9E9-5670404FF2B1-770x405.jpg 770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cMusic is placing sounds, to me, in their proper order so they\u2019re pleasing to the ear,\u201d he said. \u201cThat\u2019s all. What is graphic design? Placing&nbsp;<em>things<\/em>&nbsp;in their proper order so they\u2019re pleasing to the eye.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ed Benguiat, the typography god dies at 92, on October 15 2020. The world lost a noted and very talented graphic designer.<\/p>\n","protected":false},"author":4,"featured_media":74462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[637],"class_list":["post-74461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","tag-ed-benguiat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ed Benguiat, The Typography God Dies At 92 In 2020<\/title>\n<meta name=\"description\" content=\"Ed Benguiat, the typography god dies at 92, on October 15 2020. 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