{"id":74113,"date":"2020-07-28T07:41:10","date_gmt":"2020-07-28T07:41:10","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=74113"},"modified":"2020-07-28T07:41:19","modified_gmt":"2020-07-28T07:41:19","slug":"10-fonts-used-in-aggressive-marketing","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/10-fonts-used-in-aggressive-marketing\/","title":{"rendered":"10 Fonts Used In Aggressive Marketing"},"content":{"rendered":"\n

Aggressive marketing is more and more present in 2020. Why? In just a few words, the answer is very simple: because the competition is extremely strong and only the most powerful companies, products, services, and people, can resist. Today we discuss about 10 fonts used in aggressive marketing and how you can identify new ones from any website.<\/p>\n\n\n\n

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What is aggressive marketing?<\/strong><\/h2>\n\n\n\n

Aggressive marketing is a powerful strategy that is provocative, that enters in your soul and mind, that generate buzz and draw attention to itself. Used right, it can sell any product or service, despite the quality or the price.<\/p>\n\n\n\n

One of the aggressive marketing elements that is playing a huge role in the success of these ads, are the fonts.<\/p>\n\n\n\n

Is it right to use aggressive marketing? My opinion is yes, use aggressive marketing but stay in the normal boundaries of common sense.<\/p>\n\n\n\n

I personally bought several products because of aggressive marketing, most of them being books (probably 3 or 4). It works.<\/p>\n\n\n\n

Examples of aggressive marketing<\/strong><\/h2>\n\n\n\n

Remember the long copy that you thought nobody reads? People actually read long copies, and they even enjoy them. I am one of them. Why? Because people want complete information before they make the purchase and these long texts are telling the story (describing the problem they solve) in which you will find yourself. If that happens, you usually buy. And because more is better than less, we all feel that the writer invested time describing its solution for a problem that we have.<\/p>\n\n\n\n

Maybe some don\u2019t read the whole text, but others will read every single word.<\/p>\n\n\n\n

I found on many websites incomplete information about products and services. Several times I even found myself questioning what a product or service do. After 5 minutes spent on the website, I didn\u2019t understand what is all about.<\/p>\n\n\n\n

Why is aggressive marketing so effective?<\/strong><\/h2>\n\n\n\n

Why I consider it aggressive marketing if I like it and if I buy the products? I hope I can explain in words the feeling I have before and after I make the purchase.<\/p>\n\n\n\n

So here it goes. When I start reading the whole copy on Facebook usually, I start seeing my problem in front of my eyes. The writer will get me very deep in the epicenter of the problem and right after it will offer the solution. This solution is not expensive, it seems perfect for me, and all I have to do is to buy the product or service.<\/p>\n\n\n\n

Because aggressive marketing works, below the long copy page, you will find hundreds of people that made the purchase and they are happy. Social proof is the name, again it works excellent.<\/p>\n\n\n\n

So how can I resist and not buy?<\/p>\n\n\n\n

The long copy played with my feelings and brain.<\/p>\n\n\n\n

This is aggressive. Products advertised normally, will not enter into your soul.  <\/p>\n\n\n\n

Here are 2 examples of websites that use long copies and aggressive marketing, check carefully the fonts they use:<\/p>\n\n\n\n

https:\/\/selllikecrazybook.com\/<\/a><\/p>\n\n\n\n

https:\/\/kingkong.com.au\/<\/a><\/p>\n\n\n\n

Grand Cardone, Tai Lopez, Click Funnels, and many others are using aggressive marketing in Facebook ads. I bet you saw these ads, maybe you even bought products and services from these guys.<\/p>\n\n\n\n

10 Fonts used in aggressive marketing<\/strong><\/h2>\n\n\n\n

Fonts have a huge role in aggressive marketing. Long copies should be easily read and headers should be large to draw your attention. Remember the 2 examples that we just saw?<\/p>\n\n\n\n

The characteristics of fonts used in aggressive marketing:<\/p>\n\n\n\n