{"id":73979,"date":"2020-04-27T11:36:43","date_gmt":"2020-04-27T11:36:43","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=73979"},"modified":"2020-04-27T11:36:52","modified_gmt":"2020-04-27T11:36:52","slug":"you-are-a-startup-what-font-should-you-use-complete-details","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/you-are-a-startup-what-font-should-you-use-complete-details\/","title":{"rendered":"You Are A Startup – What Font Should You Use – Complete Details"},"content":{"rendered":"\n

You are a startup and you want to know what font should you use – here are complete details. I don\u2019t only respond to this question but I will offer you very useful hints and pieces of information.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

First a few words about\nstartups<\/strong><\/h3>\n\n\n\n

All of us have ideas but only a small percentage take the effort to actually launch a startup<\/a>. <\/p>\n\n\n\n

Preparing, working with lots of people, and\nfinally launching your own startup is something that all us should live at a\nspecific moment in our lives. <\/p>\n\n\n\n

It is a journey exactly as it was when you\nvisited the Pyramids, the desert, the Grand Canyon, and other places. You\nshould try it.<\/p>\n\n\n\n

To be a business man or better said, to be a \u201cmaker\u201d is much more different than working for somebody else. This is not a debate about what is better for you \u2013 to be your own boss or to be an employee. <\/p>\n\n\n\n

Be a maker<\/h3>\n\n\n\n

As a maker, you will take full ownership over\nyour life and finances, you will grow 10x faster than being an employee (you\nwill learn new skills, you will find out how the economic works, you will learn\nabout many subjects \u2013 marketing, sales, management, building trust, and so on. <\/p>\n\n\n\n

And you will make decisions that will have an\nimpact over yourself and over your business. <\/p>\n\n\n\n

How will the website look? What font should you\nuse? How will your business card look? How long or short will be your email\naddress? How will the email signature look like? For what price you will see\nyour products or services? And so on. You will respond to all these questions.<\/p>\n\n\n\n

Regarding fonts, I will help you with useful\ninfo below.<\/p>\n\n\n\n

What makes a good startup\nfont?<\/strong><\/h3>\n\n\n\n

Fonts are super important for your overall\nwebsite design and for all the mediums where you use them. When you are a\nstartup, you should pay even more attention to fonts than everybody else.\nEverything have to be perfect so you can succeed in creating your beloved idea.<\/p>\n\n\n\n

The first step is to make a plan. Yes, you read\nit well, a plan for the fonts you will be using in your projects. You always\nstart with a plan.<\/p>\n\n\n\n

Will the font be free or paid? If it will be\npaid, which is your budget for getting the right font?<\/p>\n\n\n\n

Will you use the font everywhere \u2013 website,\nbusiness card, landing page, marketing materials, and so on? If yes, you have\nto pay huge attention to readability. Some fonts look great when used in a\nlarge size but cannot be easily read when are small, for example on a business card.<\/p>\n\n\n\n

More info about fonts<\/h3>\n\n\n\n

Take care not to select a font that is not suitable for the web. This is becoming less of an issue, but it is still something you should check for.<\/p>\n\n\n\n

You should create your own collection of fonts,\nand heavily test them on every place you will use them. Take your time and\ncarefully check how the fonts look. Ask your partners, employees, friends, and\neven the internet for opinions. The process will be super enjoyable. <\/p>\n\n\n\n

A font should have lots of different weights so\nyou can easily use the same font everywhere you need \u2013 social media, websites,\nmarketing, pictures, etc.<\/p>\n\n\n\n

Check the readability of the fonts, maybe this\nis the most important aspect of a font. It have to be read with ease, check it with\npeople of all ages (only if you will have customers of all ages). <\/p>\n\n\n\n

How do you start?<\/strong><\/h3>\n\n\n\n

You only have to follow these 3 steps, nobody want likes complicated things.<\/p>\n\n\n\n

1.Create your font collection<\/strong><\/h4>\n\n\n\n

To create your font collection, you have\nseveral options at your disposal but I will tell you which one is the easiest,\nfaster, and cheapest (it costs you $0). <\/p>\n\n\n\n

Its name is WhatFontIs<\/a> \u2013 the best font finder tool. It identifies any font from any picture.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Packed with over 600k free and paid fonts, and with a clever AI software, it is the only system that identifies both free and paid fonts and which works with all font foundries, including Google fonts.<\/p>\n\n\n\n

It is simple to use WhatFontIs. You take a screenshot of the font you want to identify; you upload it, you write the identified characters (if you are registered, you will skip this step), and boom, the system identifies the font you were looking for. <\/p>\n\n\n\n

How to use WhatFontIs<\/h4>\n\n\n\n

You will find out the name of the font, the\nprice (free or how much does it cost), where to get it from, but you will also\nreceive over 60 free and paid font alternatives.<\/p>\n\n\n\n

Now you have the tool. To build your font\ncollection, browse the internet and save all the fonts you like.<\/p>\n\n\n\n

Create a Google docs (so you can easily share\nwith your team) and save all the fonts there. Don\u2019t forget that you need\nseveral columns:<\/p>\n\n\n\n

  • Font\nname<\/li>
  • Price<\/li>
  • If\nit can be used for commercial purposes<\/li>
  • Download\nlink<\/li>
  • Type\nof font (vintage, serious, handwritten, and so on)<\/li>
  • Font\nweights (light, bold, normal \u2013 I recommend you have as many as possible)<\/li><\/ul>\n\n\n\n

    HINT: A font collection will help you not only for this project, but also for your next ones.<\/p>\n\n\n\n

    2. Filter fonts<\/strong><\/h4>\n\n\n\n

    Decide together with your team what fonts you\nshould continue to focus on. <\/p>\n\n\n\n

    Take into consideration all the aspects we\npresented in this article.<\/p>\n\n\n\n

    Continue only with the fonts that match all\nyour boxes.<\/p>\n\n\n\n

    HINT: You should not have more than 2-3 fonts at this step.<\/p>\n\n\n\n

    3. Test, test, test<\/strong><\/h4>\n\n\n\n

    Test all the fonts you selected and play with\ndifferent devices and sizes.<\/p>\n\n\n\n

    Get as much feedback as possible.<\/p>\n\n\n\n

    HINT: Tests are never too long, take your time.<\/p>\n\n\n\n

    4. After font implementation<\/strong><\/h4>\n\n\n\n

    Ok, so you decide to use a certain font. The\ngame is not over.<\/p>\n\n\n\n

    Take feedback from your customers and website\nvisitors. Find out if they are happy with the font you use.<\/p>\n\n\n\n

    HINT: Let them suggest you font alternatives, you\nwill be amazed what cool solutions you can find out from them.<\/p>\n\n\n\n

    What to take home from this\narticle<\/strong><\/h2>\n\n\n\n

    Planning is most times the most important step. This is how many things are being made, from cars to rockets, and from ideas to brilliant web tools.<\/p>\n\n\n\n

    If you are A startup and you don’t know what font should you use – reread this article that has complete details. Everything you need is here.<\/p>\n\n\n\n

    Take your time to prepare and plan everything\nin much detail. <\/p>\n","protected":false},"excerpt":{"rendered":"

    You are a startup and you want to know what font should you use? I don\u2019t only respond to this question but I will offer you very useful hints and pieces of information.<\/p>\n","protected":false},"author":4,"featured_media":73982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[558,557],"class_list":["post-73979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","category-business","tag-fonts-used-by-startups","tag-startup-font"],"yoast_head":"\nYou Are A Startup - What Font Should You Use - Complete Details<\/title>\n<meta name=\"description\" content=\"You are a startup and you want to know what font should you use? 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