{"id":73965,"date":"2020-04-01T05:01:41","date_gmt":"2020-04-01T05:01:41","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=73965"},"modified":"2020-04-01T05:01:49","modified_gmt":"2020-04-01T05:01:49","slug":"why-famous-logos-use-simple-fonts-simple-obvious-reason","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/why-famous-logos-use-simple-fonts-simple-obvious-reason\/","title":{"rendered":"Why Famous Logos Use Simple Fonts – Simple & Obvious Reason"},"content":{"rendered":"\n

Why famous logos use simple fonts – the reason is simple and obvious? <\/p>\n\n\n\n

Popular brands like Twitter, Google, PayPal, Toyota, Pepsi, Coca-Cola, Apple, and tens others have logos that are more or less super simple: a classic font and a small representative picture. <\/p>\n\n\n\n

Some were made with $0 cost, while others did\ncost hundreds of millions of dollars.<\/p>\n\n\n\n

Let\u2019s first understand the context. <\/p>\n\n\n\n

How big brands created their\nlogos long-time ago and how much did it cost? <\/strong><\/h2>\n\n\n\n

Years ago, people were not overcomplicating and\noverthinking like today. They were people of action, and it was much more\nimportant to deliver outstanding quality, always on time, to be there for their\ncustomers, and so on.<\/p>\n\n\n\n

Where big brands spending hundreds of thousands\nor millions of dollars like I hear that some companies are doing it today?<\/p>\n\n\n\n

Let\u2019s see how much huge brands spent for their\nlogos and who created them<\/strong><\/h3>\n\n\n\n

Coca-Cola – $0  <\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Coke’s famous logo was created by its founder’s partner and bookkeeper, Frank M. Robinson, in 1886.<\/p>\n\n\n\n

Google – $0<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The first and original design was created in 1998 by Google co-founder Sergey Brin on the free graphics program called GIMP. Then Ruth Kedar, a mutual friend of Brin and Larry Page from Stanford, got to work on other logo prototypes.<\/p>\n\n\n\n

Twitter \u2013 $15<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Twitter bought rights to the now-famous Twitter bird for $15 on iStockphoto. How many startups and entrepreneurs have the guts to proceed like this? We all should learn from this and analyze better when we are being asked to pay huge amounts for a logo.<\/p>\n\n\n\n

Nike \u2013 $35<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Nike co-founder Phil Knight purchased the\nfamous swoosh logo from graphic design student Carolyn Davidson in 1971. Knight\nwas teaching an accounting class at Portland State University, and he heard\nDavidson talking about not being able to afford oil paints in the halls. That’s\nwhen he offered her $2\/hour to do charts, graphs, and finally a logo.<\/p>\n\n\n\n

So as you see, companies were not spending its\nmoney on their logos but they were investing in creating better products and\nservices, in expanding worldwide, and so on.<\/p>\n\n\n\n

How much are big brands paying\nnow for their logos?<\/strong><\/h2>\n\n\n\n

There is a huge contrast of how companies\ncreated their logos tens of years ago and how much they spent, and how\ncompanies created or \u201cupgraded\u201d their logos in the last 10-15 years.<\/p>\n\n\n\n

As you saw, 4 of the biggest companies in the\nworld, each being the leader in its domain, spend a total of $50 for their 4\nlogos that everybody knows and can easily recognize. The logos were created by\nits founders or by just paying for a stock image.<\/p>\n\n\n\n

Now let\u2019s see the opposite corner <\/strong><\/p>\n\n\n\n

BP – $211 millions <\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

According to Stock Logos<\/a>, BP spent 211 MILLION DOLLARS for\nits logo design in 2008. <\/p>\n\n\n\n

Why? Please let me know why.<\/p>\n\n\n\n

Pepsi – $1 million<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Arnell Group redesigned\nPepsi’s logo to the tune of $1 million in 2008.<\/p>\n\n\n\n

So, their main competitor, Coca-Cola, spend $0 for their logo, and Pepsi paid a redesign of $1 million. Is this money well-spent? Pepsi please let us know if it was worth it.<\/p>\n\n\n\n

Symantec \u2013 no, it didn\u2019t cost over a billion dollars or $1,280,000,000<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

There is a myth saying that Symantec paid over a billion dollars for their logo. This is not true; they paid this value for acquiring VeriSign. They paid for buying the brand, not for designing a logo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Symantec has the habit to do rebranding every\ndecade.<\/p>\n\n\n\n

They usually pay a couple of millions of dollars for their rebranding and marketing. <\/p>\n\n\n\n

Accenture – $100 million<\/strong><\/h3>\n\n\n\n

It was the time when Andersen Consulting and\nAndersen Accounting parted ways, that Andersen Consulting felt it needed a new\nlogo. <\/p>\n\n\n\n

The business also changed its name to Accenture\nwhich meant \u201caccent of the future\u201d. <\/p>\n\n\n\n

The campaign ran, for the sake of rebranding,\nwas priced at a whopping $100 million. The logo that was launched, as a result\nof the rebrand, was a simple one with Accenture written in lower case letters. <\/p>\n\n\n\n

There was a forward mark on top of the word\nwhile the overall look of the logo was kept simple and minimal. <\/p>\n\n\n\n

The logo was highly criticized for being simple\nand vague, however; the company was successful in making profits after the\nrebrand.<\/p>\n\n\n\n

Why famous logos use simple\nfonts?<\/strong><\/h2>\n\n\n\n

It doesn\u2019t matter how much you spend to create\nyour logo if your logo cannot be read or easily understood by its viewers. Is\nas simple as it sounds, no magic here.<\/p>\n\n\n\n

As you saw, all these huge brands despite the amounts of money they spend for their logos, understood perfectly that they need simple fonts, that are easy to read. And even more, simple fonts are simple to memorise.<\/p>\n\n\n\n

There is a trend today in using only simple\nfonts.<\/p>\n\n\n\n

Here it is one that anybody can create it, even a child.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Is it powerful and easy to read?<\/h3>\n\n\n\n

Yes, it is super simple, super powerful, and it\nwill remain in your head.<\/p>\n\n\n\n

Which fonts was used? Be shocked, the font is\nIMPACT REGULAR \u2013 a free Photoshop font.<\/p>\n\n\n\n

How much did the logo cost? $0. How much did it cost to identify it? $0. <\/p>\n\n\n\n

Conclusions<\/h3>\n\n\n\n

To identify any font from any picture, upload\nit to WhatFontIs<\/a> and the powerful AI will quickly identify it\nfor you, let you know how much does it cost, let you know where to get it from,\nand show you over 60 similar fonts, both free and paid.<\/p>\n\n\n\n

Whatever logo you need, think first for simple\nsolutions and fonts, it works excellent. \n<\/p>\n","protected":false},"excerpt":{"rendered":"

Why famous logos use simple fonts? Some popular brands like Google, PayPal, Toyota, Pepsi, Coca-Cola, Apple, and tens others have logos that are more or less super simple: a classic font and a small representative picture. <\/p>\n","protected":false},"author":4,"featured_media":73968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[543,545,77,546,544],"class_list":["post-73965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","category-business","tag-famous-logos","tag-fonts-used-in-logos","tag-logo-font","tag-logo-fonts","tag-simple-fonts"],"yoast_head":"\nWhy Famous Logos Use Simple Fonts - Simple & Obvious Reason<\/title>\n<meta name=\"description\" content=\"Why famous logos use simple fonts - the reason is simple and obvious. 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