{"id":73935,"date":"2020-04-14T04:53:51","date_gmt":"2020-04-14T04:53:51","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=73935"},"modified":"2020-04-14T04:53:59","modified_gmt":"2020-04-14T04:53:59","slug":"the-most-used-fonts-in-the-ads-war-last-one-will-surprise-you","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/the-most-used-fonts-in-the-ads-war-last-one-will-surprise-you\/","title":{"rendered":"The Most Used Fonts in the Ads War – Last one will surprise you"},"content":{"rendered":"\n

Companies from several domains (car producers, fast food chains, mobile phones manufacturers, supermarkets, and others) have long wars in billboards and ads, each one telling different things and facts about the other one, or they just respond to the \u201dattack\u201d. Creating such ads is not complicated but you need the right message, picture, and font. From a font perspective, it is very interesting to see which are the most used fonts in the ads war – last one will surprise you.<\/p>\n\n\n\n

This type of advertising is allowed in US<\/a>, but from what I know, it is not legal in Europe. You cannot advertise your product or service by using or attacking a company. I personally appreciate this type of advertising as long as it is not going over a line. <\/p>\n\n\n\n

Usually, both companies from the ads war will\nwin, whatever the ads are saying. Each brand as its own fans and they will not\neasily digest or believe in an ad from a competitor.<\/p>\n\n\n\n

From our perspective, the best font finder on the market<\/a>, it is interesting to analyze the fonts they\nuse and how they match the fonts, with the overall design, and with the message\nof the ad. <\/p>\n\n\n\n

These are the most ssed fonts in the ads war – last one will surprise you<\/h3>\n\n\n\n

Helvetica<\/strong> – Get it here<\/a><\/h3>\n\n\n\n

Helvetica seems to be used by both BMW and Audi brands in this very long advertisement war which is ingenious. Who won? You decide.<\/p>\n\n\n\n

It started here.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Right after, Audi started the war and replied. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When Audi launched the new Audi A4, they again invited BMW to join the advertisement war.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BMW was brilliant with the following message, which was very representative for their brand image.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The very best move that BMW did against Audi in\nthe billboard war, was this. When Audi did the R8, they had a car in a league\nwhere BMW was not present, so they used it against BMW. <\/p>\n\n\n\n

BMW tied a balloon to the Audi billboard showing their Formula 1 car and said \u201cGame over\u201d. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Times New Roman<\/strong> \u2013 Get it here<\/a><\/h3>\n\n\n\n

Believe or not, Times New Roman is used with huge success in many of the best advertisements.<\/p>\n\n\n\n

Coca-Cola and Pepsi used this font in one of their ad war.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Monatik<\/strong> – Get it here<\/a>.<\/h3>\n\n\n\n

PC and MAC appeared in tons of ads.<\/p>\n\n\n\n

Here it is one.<\/p>\n\n\n\n

As you see, the man that represents the PC is a\nbit older, and he is wearing an old costume, like men used to wear long time\nago, while the MAC is fresh, in a much better physical condition and with a way\nbetter attitude. <\/p>\n\n\n\n

The font was very well selected for this ad\nwar. What do you think?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We don\u2019t know the font used by Nando\u2019s Singapore but we can find it out in less than 60 seconds, using <\/strong>the best font finder on the market \u2013 WhatFontIs.<\/strong><\/a><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Here is how we did it. <\/p>\n\n\n\n

We took the picture and uploaded it on WhatFontIs.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We crop it and inserted the characters (happens automatically for registered users).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Right after, WhatFontIs presented us 60 similar fonts, both free and paid.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We easily found out that Nando\u2019s Singapore used\nthe TT Rounds Condensed otf (700) font and that we can get it from here<\/a>.<\/p>\n\n\n\n

WhatFontIs is the single font finder software\nthat will help you identify both free and paid fonts, that is loaded with over\n600k indexed fonts, and which works with all font foundries, including Google\nfonts.<\/p>\n\n\n\n

Use WhatFontIs whenever you need to identify a font from a picture, in 1 minute or less, for free. The powerful AI software is lightning fast and very accurate. <\/p>\n\n\n\n

As I said, you cannot guess which font is the last one. Even if I pay you 1 million dollars. It is impossible to guess it. Take a look.<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A local meat store used this awesome ad to get\nin front of their local competition. They used real meat to write down their\nmessage.<\/p>\n\n\n\n

The cost? Minimum. Originality? At its maximum\nlevel. Did it work? From what we could find out, it was a blast in the\nneighborhood. <\/p>\n\n\n\n

They made a very clear statement, they have\nmeat, a lot, and it is looking fantastic.<\/p>\n\n\n\n

Key Takeaways<\/strong><\/h2>\n\n\n\n

What you should take from this article are\nthese 3 things:<\/p>\n\n\n\n