![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/10.-Government-font.jpg\")
<\/figure>\n\n\n\nRight now, the government uses Times New Roman or Century Gothic for the font in all of its documentation. But a 14-year-old student in Pittsburgh, Suvir Mirchandani, discovered that if the feds switch to Garamond \u2014 which uses thinner strokes for its letters and means less ink used per letter \u2014 they could save $136 million per year.<\/p>\n\n\n\n
2. Edward Johnston developed the original London underground font (sans-serif typeface) in 1913. <\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/1.-London-Underground-Font-Johnston-Typeface.jpg\")
<\/figure>\n\n\n\nIt has been the corporate font of public\ntransport in London since the foundation of the London Passenger Transport\nBoard in 1933, and of predecessor companies since its introduction in 1916.<\/p>\n\n\n\n
It is one of the world’s longest-lasting examples of corporate branding. It remains a copyrighted property of the LPTB’s successor, Transport for London.<\/p>\n\n\n\n
3. The Personality of Fonts<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/2.-Fonts-personality.jpg\")
<\/figure>\n\n\n\nThere are many studies regarding fonts\npersonality and fonts psychology<\/a>. <\/p>\n\n\n\nFonts have a huge capability to convey\nattitude, induce and change mood, and create emotions. <\/p>\n\n\n\n
People with\nstable personalities prefer the fonts Times New Roman, Arial, and Cambria,\nwhile for assertive people, Impact, Rockwell, and Xbold are the best fonts. <\/p>\n\n\n\n
TIP: Experiment with different fonts to see which fonts match best the personality of your audience. <\/p>\n\n\n\n
4. Helvetica is the most used font in print, and in the whole world.<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/3.-Helvetica-1024x512.png\")
<\/figure>\n\n\n\nHelvetica is like water; everybody is using it.<\/p>\n\n\n\n
Helvetica is the most used font in print, and you will find everywhere: on websites, on T-shirts, on flyers, posters, in movies, and much more.<\/p>\n\n\n\n
5. Helvetica is in our top 15 rare facts again. A man tried for a whole day not to intereact with Helvetica<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/4.-Helvetica-font-is-used-in-the-signage-for-the-New-York-City-subway-system.jpg\")
<\/figure>\n\n\n\nCyrus Highsmith set himself a challenge, to\navoid for a whole day the typeface Helvetica. He decided to stop buying anything\nbranded with this font and not travelling with transports vehicles that are\nusing Helvetica.<\/p>\n\n\n\n
He avoided as much as he could computers, payment cards, the internet, but finally he cracked, it is impossible to live normally and not use Helvetica.<\/p>\n\n\n\n
6. Textura was the font used to print the first Gutenberg Bible.<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/5.-Guterberg-Bible-Of-the-New-York-Public-Library-1024x640.jpg\")
<\/figure>\n\n\n\nThe Gutenberg Bible was among the earliest major books printed using mass-produced movable metal type in Europe. It marked the start of the “Gutenberg Revolution” and the age of printed books in the West. The book is valued and revered for its high aesthetic and artistic qualities as well as its historic significance. <\/p>\n\n\n\n
7. IKEA changed the font 2 times since 2009 and their customers got angry <\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/6.-IKEA-typeface-noto-google-monotype-designboom01.jpg\")
<\/figure>\n\n\n\nIn 2009, IKEA switched from Future to Verdana,\ncreating masses of unhappy people. <\/p>\n\n\n\n
After all of that trouble, in 2016, they\nchanged the font to Noto. <\/p>\n\n\n\n
IKEA adopted Noto typeface because it is a much\nsimply, slimmer and cleaner font than Verdana. It was launched in 2016 after a\n5-year huge work, and it was created to be the most universal font ever. <\/p>\n\n\n\n
IKEA has stores all over the world and they hugely needed it. The result, it worked fantastic.<\/p>\n\n\n\n
8. Baskerville is a super trustworthy font. <\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/7.-Baskerville-font-1024x776.jpg\")
<\/figure>\n\n\n\nImagine or not, people made experiments which\nindicated that people are more likely to trust information written in\nBaskerville font than in Helvetica (how is that possible, this is the most used\nfont in the world), Comic Sans, Trebuchet, Computer Modern, and others. <\/p>\n\n\n\n
Why? Because Baskerville font has a British sense of formality and solemnity that enhances its credibility. <\/p>\n\n\n\n
9. Fancier fonts in restaurants menu means better food and high prices<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/8.-Restaurant-menu.jpg\")
<\/figure>\n\n\n\nWhen you are seeing a fancier font in the\nrestaurant menu, you automatically think that the food will be great and the\nprices will be higher than in the average restaurant. If the food description\nis bigger than you expect, your brain tells you that you are getting more for\nyour money, so it is normally to pay the high price.<\/p>\n\n\n\n
<\/figure>\n\n\n\nIt has been the corporate font of public\ntransport in London since the foundation of the London Passenger Transport\nBoard in 1933, and of predecessor companies since its introduction in 1916.<\/p>\n\n\n\n
It is one of the world’s longest-lasting examples of corporate branding. It remains a copyrighted property of the LPTB’s successor, Transport for London.<\/p>\n\n\n\n
3. The Personality of Fonts<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nThere are many studies regarding fonts\npersonality and fonts psychology<\/a>. <\/p>\n\n\n\nFonts have a huge capability to convey\nattitude, induce and change mood, and create emotions. <\/p>\n\n\n\n
People with\nstable personalities prefer the fonts Times New Roman, Arial, and Cambria,\nwhile for assertive people, Impact, Rockwell, and Xbold are the best fonts. <\/p>\n\n\n\n
TIP: Experiment with different fonts to see which fonts match best the personality of your audience. <\/p>\n\n\n\n
4. Helvetica is the most used font in print, and in the whole world.<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nHelvetica is like water; everybody is using it.<\/p>\n\n\n\n
Helvetica is the most used font in print, and you will find everywhere: on websites, on T-shirts, on flyers, posters, in movies, and much more.<\/p>\n\n\n\n
5. Helvetica is in our top 15 rare facts again. A man tried for a whole day not to intereact with Helvetica<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nCyrus Highsmith set himself a challenge, to\navoid for a whole day the typeface Helvetica. He decided to stop buying anything\nbranded with this font and not travelling with transports vehicles that are\nusing Helvetica.<\/p>\n\n\n\n
He avoided as much as he could computers, payment cards, the internet, but finally he cracked, it is impossible to live normally and not use Helvetica.<\/p>\n\n\n\n
6. Textura was the font used to print the first Gutenberg Bible.<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nThe Gutenberg Bible was among the earliest major books printed using mass-produced movable metal type in Europe. It marked the start of the “Gutenberg Revolution” and the age of printed books in the West. The book is valued and revered for its high aesthetic and artistic qualities as well as its historic significance. <\/p>\n\n\n\n
7. IKEA changed the font 2 times since 2009 and their customers got angry <\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nIn 2009, IKEA switched from Future to Verdana,\ncreating masses of unhappy people. <\/p>\n\n\n\n
After all of that trouble, in 2016, they\nchanged the font to Noto. <\/p>\n\n\n\n
IKEA adopted Noto typeface because it is a much\nsimply, slimmer and cleaner font than Verdana. It was launched in 2016 after a\n5-year huge work, and it was created to be the most universal font ever. <\/p>\n\n\n\n
IKEA has stores all over the world and they hugely needed it. The result, it worked fantastic.<\/p>\n\n\n\n
8. Baskerville is a super trustworthy font. <\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nImagine or not, people made experiments which\nindicated that people are more likely to trust information written in\nBaskerville font than in Helvetica (how is that possible, this is the most used\nfont in the world), Comic Sans, Trebuchet, Computer Modern, and others. <\/p>\n\n\n\n
Why? Because Baskerville font has a British sense of formality and solemnity that enhances its credibility. <\/p>\n\n\n\n
9. Fancier fonts in restaurants menu means better food and high prices<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nWhen you are seeing a fancier font in the\nrestaurant menu, you automatically think that the food will be great and the\nprices will be higher than in the average restaurant. If the food description\nis bigger than you expect, your brain tells you that you are getting more for\nyour money, so it is normally to pay the high price.<\/p>\n\n\n\n
<\/figure>\n\n\n\nThere are many studies regarding fonts\npersonality and fonts psychology<\/a>. <\/p>\n\n\n\n Fonts have a huge capability to convey\nattitude, induce and change mood, and create emotions. <\/p>\n\n\n\n People with\nstable personalities prefer the fonts Times New Roman, Arial, and Cambria,\nwhile for assertive people, Impact, Rockwell, and Xbold are the best fonts. <\/p>\n\n\n\n TIP: Experiment with different fonts to see which fonts match best the personality of your audience. <\/p>\n\n\n\n Helvetica is like water; everybody is using it.<\/p>\n\n\n\n Helvetica is the most used font in print, and you will find everywhere: on websites, on T-shirts, on flyers, posters, in movies, and much more.<\/p>\n\n\n\n Cyrus Highsmith set himself a challenge, to\navoid for a whole day the typeface Helvetica. He decided to stop buying anything\nbranded with this font and not travelling with transports vehicles that are\nusing Helvetica.<\/p>\n\n\n\n He avoided as much as he could computers, payment cards, the internet, but finally he cracked, it is impossible to live normally and not use Helvetica.<\/p>\n\n\n\n The Gutenberg Bible was among the earliest major books printed using mass-produced movable metal type in Europe. It marked the start of the “Gutenberg Revolution” and the age of printed books in the West. The book is valued and revered for its high aesthetic and artistic qualities as well as its historic significance. <\/p>\n\n\n\n In 2009, IKEA switched from Future to Verdana,\ncreating masses of unhappy people. <\/p>\n\n\n\n After all of that trouble, in 2016, they\nchanged the font to Noto. <\/p>\n\n\n\n IKEA adopted Noto typeface because it is a much\nsimply, slimmer and cleaner font than Verdana. It was launched in 2016 after a\n5-year huge work, and it was created to be the most universal font ever. <\/p>\n\n\n\n IKEA has stores all over the world and they hugely needed it. The result, it worked fantastic.<\/p>\n\n\n\n Imagine or not, people made experiments which\nindicated that people are more likely to trust information written in\nBaskerville font than in Helvetica (how is that possible, this is the most used\nfont in the world), Comic Sans, Trebuchet, Computer Modern, and others. <\/p>\n\n\n\n Why? Because Baskerville font has a British sense of formality and solemnity that enhances its credibility. <\/p>\n\n\n\n When you are seeing a fancier font in the\nrestaurant menu, you automatically think that the food will be great and the\nprices will be higher than in the average restaurant. If the food description\nis bigger than you expect, your brain tells you that you are getting more for\nyour money, so it is normally to pay the high price.<\/p>\n\n\n\n4. Helvetica is the most used font in print, and in the whole world.<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n5. Helvetica is in our top 15 rare facts again. A man tried for a whole day not to intereact with Helvetica<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n6. Textura was the font used to print the first Gutenberg Bible.<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n7. IKEA changed the font 2 times since 2009 and their customers got angry <\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n8. Baskerville is a super trustworthy font. <\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n9. Fancier fonts in restaurants menu means better food and high prices<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\n
![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/02\/9-Italics.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/11.-Star-Wars-Opening-Font-1024x512.jpg\")
<\/figure>\n\n\n\n