![\"Lexicon](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/1.-Lexicon.png\")
<\/figure>\n\n\n\nWhere Lexicon have been seen? <\/p>\n\n\n\n
Lexicon has been used in Dutch Van Dale dictionaries, and in various other books.<\/p>\n\n\n\n
Trinit\u00e9<\/strong><\/a> \u2014 \u20ac3368 \/ $4685<\/strong> \u2014 \u20ac281 \/ $391 per font (29 fonts) \u2014 designed by Bram de Does<\/a><\/p>\n\n\n\n Where Trinit\u00e9 <\/strong>have been seen: I personally saw Trinit\u00e9 in the shopping center of Rotterdam. <\/p>\n\n\n\n Ruse<\/strong><\/a> \u2014 \u20ac3255 \/ $4528<\/strong> \u2014 \u20ac562 \/ $782 per font (22 fonts) \u2014 designed by Gerrit Noordzij<\/a><\/p>\n\n\n\n Ruse\u00a0<\/strong>have been seen in the book The Stroke \u2013 Theory of Writing<\/a>. <\/p>\n\n\n\n JHA Bodoni Ritalic<\/a><\/strong> \u2013 from $7,500 for 1 user \u2013 Desktop and Web Font (10,000 page views per month) \u2013 designed by Jan Henrik Arnold<\/a><\/p>\n\n\n\n This font is the most expensive from the 4 fonts that cost each around $5,000. JHA Bodoni Ritalic can easily go over $10,000.<\/p>\n\n\n\n Bodoni Ritalic have been seen in tons of places. <\/p>\n\n\n\n Here we can discuss some good hours as Bodoni Ritalic has a great history and it appeared in many places. To name a few: <\/p>\n\n\n\n Most font designers price their fonts cheaply to make their products accessible to the masses of people. <\/p>\n\n\n\n With this strategy, they hope to get more sales, or at least, to get some sales as the price is not high. This happens also because the masses of font designers do this, so it\u2019s a pressure done by the community. <\/p>\n\n\n\n A good and similar example is regarding the WordPress themes where the buyers feel that a good theme should not cost more than let\u2019s say $60. Maybe an awesome and unique WordPress theme can be produced, but it will be sold for $200, and because of that, fewer people will buy it. With this fear in mind, I think that the WordPress themes community is making baby steps now. <\/p>\n\n\n\n Let\u2019s go back to fonts <\/p>\n\n\n\n Lexicon has this extremely different strategy in which they price their font at a much higher rate, being addressed to people that are looking for rare and exclusive fonts. <\/p>\n\n\n\n Huge brands spend millions of dollars per year and they will not consider $5,000 a high price.<\/p>\n\n\n\n High price tags offer exclusivity because most people cannot afford such products, similarly to luxury watches, clothes, cars, and yes, even fonts.<\/p>\n\n\n\n You will rarely see these typefaces in print, which makes them special every time you see them.<\/p>\n\n\n\n A super expensive font will make sure that your work will not be used to produce mediocre work.<\/p>\n\n\n\n Top graphic designers are the ones that earn good money and they are the ones that will use your font in their work.<\/p>\n\n\n\n Expensive fonts are less likely to be used to produce mediocre work.<\/p>\n\n\n\n Large publishers spend tons of money on marketing, $5000 for them is peanuts. <\/p>\n\n\n\n Believe it or not, there are quite a few situations that would make me pay $5,000 for a font like Bodoni or Lexicon. I would launch a new product and use any of these 2 fonts.<\/p>\n\n\n\n After a few minutes of analysis, the price tag starts to look a lot more as normal. An extremely rare font will transform your logo, website, poster or whatever you are using it on.<\/p>\n\n\n\n Does it make sense to get fonts that cost each around $5,000? Yes, if you have the right budget. You don’t have the right budget? The answer is no.<\/p>\n\n\n\n Fonts are important and I highly recommend you to spend time and money (if you don\u2019t find the right free font) for a proper font.<\/p>\n\n\n\n Huge companies invest lots of money in fonts and all the other details why the smaller and less experienced companies are using any font. <\/p>\n\n\n\n![\"Trinit\u00e9](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/2.-Trinit\u00e9.png\")
<\/figure>\n\n\n\n![\"Ruse](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/3.-Ruse.png\")
<\/figure>\n\n\n\n![\"JHA](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/4.-JHA-Bodoni-Ritalic.png\")
<\/figure>\n\n\n\nWhy <\/strong>these typefaces a<\/strong>re so highly-priced?<\/strong><\/h2>\n\n\n\n
Different price strategy<\/strong><\/h3>\n\n\n\n
Exclusivity<\/strong><\/h3>\n\n\n\n
Quality control<\/strong><\/h3>\n\n\n\n
It\u2019s for publishers <\/strong><\/h3>\n\n\n\n
In which conditions would I pay around $5,000 for a font? <\/strong><\/h2>\n\n\n\n
Conclusions<\/strong><\/h2>\n\n\n\n
![\"What](\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2020\/01\/5.-WhatFontIs-1024x627.png\")
<\/figure>\n\n\n\n