{"id":73059,"date":"2019-05-22T06:51:10","date_gmt":"2019-05-22T06:51:10","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=73059"},"modified":"2019-05-22T06:51:11","modified_gmt":"2019-05-22T06:51:11","slug":"how-do-famous-brands-choose-their-fonts","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/how-do-famous-brands-choose-their-fonts\/","title":{"rendered":"How do famous brands choose their fonts?"},"content":{"rendered":"\n<p>Can a font type for your logo speak more about your brand and about you than you think? It seems that one of the most famous brands in the world may already be aware of the power a font can have to the public.<\/p>\n\n\n\n<p>In this article you will find out how fonts like serif, sans serif, script, modern, and display typefaces are being used by some brands and industries, and how there seems to be a psychology behind some fonts. It is believed that certain scripts can induce different emotions and create associations in the mind of the audience. <\/p>\n\n\n\n<p>We know that people have certain feelings when they see different colours and shapes. So what we need to know is that people can actually react in the same way when they look at fonts. That&#8217;s soo cool! So beware when you choose the fonts for your designs and logos! <\/p>\n\n\n\n<p>For instance<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a modern font like <a href=\"https:\/\/www.whatfontis.com\/NMY_Century-Gothic.font\">Century gothic<\/a> is perceived as chic<\/li><li>a Sans Serif font such as <a href=\"https:\/\/www.whatfontis.com\/NMY_Calibri.font\">Calibri font<\/a> is seen as clean and neat. <\/li><li>a <a href=\"https:\/\/www.whatfontis.com\/NMY_Baskerville-Old-Face-KTKM-Display.font\">Baskerville Old Face<\/a> font can make your brand look more reliable<\/li><\/ul>\n\n\n\n<p>Now, let&#8217;s see what these famous brands are using as fonts for their logos:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.cadillac.com\/\">Cadillac<\/a><\/h4>\n\n\n\n<p>Cadillac is an American luxury vehicle marquee founded in 1902. It is also one of the oldest automobile brands in the world. Cadillac uses the script <a href=\"https:\/\/www.whatfontis.com\/NMY_English-157.font\">English 157<\/a>  to transmit the message of elegance and sophistication.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.32.37.png\" alt=\"\" class=\"wp-image-73060\" width=\"583\" height=\"147\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.32.37.png 940w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.32.37-300x76.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.32.37-768x194.png 768w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/disney.ro\/\">Disney<\/a><\/h4>\n\n\n\n<p>The Walt Disney Company, commonly&nbsp;nicknamed as Disney, is one of the largest&nbsp;entertainment&nbsp;and&nbsp;media companies&nbsp;in the world. It was founded in 1923 by&nbsp;Walt Disney&nbsp;and his brother,&nbsp;Roy Oliver Disney, as the&nbsp;Disney Brothers&nbsp;Cartoon&nbsp;Studio.&nbsp;Disney used the Display <a href=\"https:\/\/www.whatfontis.com\/FF_Waltograph.font\">Waltograph font<\/a> for their logo and managed to make their brand one of the most known and recognized logos in the world. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.41.11.png\" alt=\"\" class=\"wp-image-73061\" width=\"647\" height=\"219\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.41.11.png 940w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.41.11-300x101.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.41.11-768x260.png 768w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/brand.linkedin.com\/\">LinkedIn<\/a><\/h4>\n\n\n\n<p>The primary type family for LinkedIn is Source Sans. The company also openly shares the typography specifics of their brand and logo <a href=\"https:\/\/brand.linkedin.com\/visual-identity\/typography\">here.<\/a> The use of Sans serif font makes the company look very clean and business-like.  Its design can transmits professionalism and will make you feel like you can achieve your business objectives through them. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.57.01-1.png\" alt=\"\" class=\"wp-image-73063\" width=\"657\" height=\"163\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.57.01-1.png 918w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.57.01-1-300x75.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-19.57.01-1-768x191.png 768w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.google.com\/\">Google <\/a><\/h2>\n\n\n\n<p>The Google font is simple, but respectable. Google is associated with stability and reliability and its serif font has a calming influence. Google has been iterating on the font since 2011, because the brand is well aware of how much impact can a logo have. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-17-at-20.02.38-1024x262.png\" alt=\"\" class=\"wp-image-73064\" width=\"606\" height=\"154\"\/><\/figure>\n\n\n\n<p>So which font do you like most? If you are currently designing your logo and you are looking for a great font, you can visit <a href=\"https:\/\/www.whatfontis.com\/\">Whatfontis.com<\/a>. Remember you have a huge palette of choice. With 550.000 fonts on our site you need to choose wisely! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can a font type for your logo speak more about your brand and about you than you think? Some of the most famous brands in the world may already be aware of it. <\/p>\n","protected":false},"author":3,"featured_media":73065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,210,6,70],"tags":[204,209,205,206,79,207,208,73],"class_list":["post-73059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","category-brands","category-business","category-graphic-design","tag-brands","tag-cadillac-fonts","tag-companies","tag-famous-fonts","tag-fonts","tag-google","tag-linkedinfonts","tag-typography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do famous brands choose their fonts? - WhatFontIs Blog<\/title>\n<meta name=\"description\" content=\"Can a font type for your logo speak more about your brand and about you than you think? 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Some famous brands in the world may already be aware of it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.whatfontis.com\/blog\/how-do-famous-brands-choose-their-fonts\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatFontIs Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatFontis\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-22T06:51:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-22T06:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/05\/advertising-brand-branding-1449081.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WhatFontis\" \/>\n<meta name=\"twitter:site\" content=\"@WhatFontis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-do-famous-brands-choose-their-fonts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-do-famous-brands-choose-their-fonts\\\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#\\\/schema\\\/person\\\/599292c6e5e8790d9c143b705cd84f13\"},\"headline\":\"How do famous brands choose their fonts?\",\"datePublished\":\"2019-05-22T06:51:10+00:00\",\"dateModified\":\"2019-05-22T06:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-do-famous-brands-choose-their-fonts\\\/\"},\"wordCount\":469,\"publisher\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-do-famous-brands-choose-their-fonts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/advertising-brand-branding-1449081.jpg\",\"keywords\":[\"brands\",\"Cadillac Fonts\",\"companies\",\"famous fonts\",\"fonts\",\"Google\",\"LinkedInfonts\",\"typography\"],\"articleSection\":[\"About Fonts\",\"Brands\",\"Business\",\"Graphic Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-do-famous-brands-choose-their-fonts\\\/\",\"url\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-do-famous-brands-choose-their-fonts\\\/\",\"name\":\"How do famous brands choose their fonts? - WhatFontIs Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-do-famous-brands-choose-their-fonts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-do-famous-brands-choose-their-fonts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/advertising-brand-branding-1449081.jpg\",\"datePublished\":\"2019-05-22T06:51:10+00:00\",\"dateModified\":\"2019-05-22T06:51:11+00:00\",\"description\":\"Can a font type for your logo speak more about your brand and about you than you think? 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