{"id":72829,"date":"2019-04-02T07:01:56","date_gmt":"2019-04-02T07:01:56","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=72829"},"modified":"2019-04-02T07:01:58","modified_gmt":"2019-04-02T07:01:58","slug":"principle-7-serifs-and-brackets","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/principle-7-serifs-and-brackets\/","title":{"rendered":"Principle #7: serifs and brackets"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By now, you probably know all about fonts, serifs and lack of serifs. And because of this, today we&#8217;re not going to focus on defining serif and non serif fonts. However, the main character behind our talk are serifs. Fonts with serifs have been around since Roman times, when people carved stories into stones. But what do they stand for? Let&#8217;s dig into their story and find out more about these letter styling elements. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why are serifs around to begin with? <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Some believe that, back in the days, serifs gave chiselled text a more neat aspect. Because letters carved into stone were lacking sharpness, people added these terminations so they could emphasise glyphs and really point out where one letter ended and another began. Nowadays, serifs really do increase the readability and maximise the reading speed because. Why is that though? Due to their presence, the eye can travel along a straight line and follow letters easily. We can all conclude that there&#8217;s no problem a serif can&#8217;t solve!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How many types of serifs are there?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When we think about serifs, there are three different kinds that pop into our minds: hairline, slab and edge. Furthermore, each one of these three can be split up into two different kinds: bracketed and unbracketed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hairline serifs<\/strong> are easy to recognise because they are the thinner than the main strokes of a particular glyph. For a better visualisation, check <a href=\"https:\/\/www.whatfontis.com\/IOS_Didot-Bold.font\">Didot<\/a> or <a href=\"https:\/\/www.whatfontis.com\/IOS_Bodoni-72-Bold.font\">Bodoni<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/hairline-serif-in-Bodoni.png\" alt=\"serifs in bodoni\" class=\"wp-image-72832\" width=\"213\" height=\"77\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/hairline-serif-in-Bodoni.png 852w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/hairline-serif-in-Bodoni-300x108.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/hairline-serif-in-Bodoni-768x276.png 768w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><figcaption>Hairline serifs in <a href=\"https:\/\/www.whatfontis.com\/IOS_Bodoni-72-Bold.font\">Bodoni<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/hairline-serif-in-Didot.png\" alt=\"serifs in didot\" class=\"wp-image-72833\" width=\"205\" height=\"70\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/hairline-serif-in-Didot.png 820w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/hairline-serif-in-Didot-300x102.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/hairline-serif-in-Didot-768x262.png 768w\" sizes=\"auto, (max-width: 205px) 100vw, 205px\" \/><figcaption>Hairline serifs in <a href=\"https:\/\/www.whatfontis.com\/IOS_Didot-Bold.font\">Didot<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Slab serifs <\/strong>are squared and can sometimes be thicker than the strokes of a particular glyph. Two ideal examples of slab serifs are <a href=\"https:\/\/www.whatfontis.com\/NMY_Clarendon.font?text=Clarendon\">Clarendon<\/a> and <a href=\"https:\/\/www.whatfontis.com\/NMY_Rockwell.font?text=Rockwell\">Rockwell<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/slab-serifs-in-Clarendon.png\" alt=\"serifs in clarendon\" class=\"wp-image-72834\" width=\"198\" height=\"31\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/slab-serifs-in-Clarendon.png 790w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/slab-serifs-in-Clarendon-300x46.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/slab-serifs-in-Clarendon-768x119.png 768w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><figcaption>Slab serifs in <a href=\"https:\/\/www.whatfontis.com\/NMY_Clarendon.font?text=Clarendon\">Clarendon<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/slab-serifs-in-Rockwell.png\" alt=\"serifs in rockwell\" class=\"wp-image-72835\" width=\"162\" height=\"27\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/slab-serifs-in-Rockwell.png 648w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/slab-serifs-in-Rockwell-300x50.png 300w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><figcaption>Slab serifs in <a href=\"https:\/\/www.whatfontis.com\/NMY_Rockwell.font?text=Rockwell\">Rockwell<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wedge serifs<\/strong> are triangular and kind of innovative in this world of serifs. In case you can&#8217;t put an image on that, check out <a href=\"https:\/\/www.whatfontis.com\/NFC_Farnham-Display-Medium.font?text=Farnham\">Farnham<\/a> or <a href=\"https:\/\/www.whatfontis.com\/NFC_Neue-Swift-Book.font?text=Neue%20Swift\">Neue Swift<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Farnham.png\" alt=\"\" class=\"wp-image-72836\" width=\"225\" height=\"42\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Farnham.png 900w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Farnham-300x55.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Farnham-768x142.png 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><figcaption>Wedge serifs in <a href=\"https:\/\/www.whatfontis.com\/NFC_Farnham-Display-Medium.font?text=Farnham\">Farnham<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Neue-Swift-1024x169.png\" alt=\"\" class=\"wp-image-72837\" width=\"256\" height=\"42\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Neue-Swift-1024x169.png 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Neue-Swift-300x50.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Neue-Swift-768x127.png 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/04\/wedge-serifs-in-Neue-Swift.png 1066w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><figcaption>Wedge serifs in <a href=\"https:\/\/www.whatfontis.com\/NFC_Neue-Swift-Book.font?text=Neue%20Swift\">Neue Swift.<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Bracketed or unbracketed?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We heard the terms, but we cannot associate a meaning to them. The time to define bracketed and unbracketed serif has come and it&#8217;s right now. So, with no further ado, let&#8217;s find out the difference between those two concepts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bracketed serifs<\/strong> are those that have a visibly smooth, curvy transition between the serif and the glyph. On the other hand, an <strong>unbracketed serif<\/strong> joins the glyph in a sharp way, often forming a right angle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Searching for the right combination of fonts? Check out <a href=\"https:\/\/www.whatfontis.com\/\">WhatFontIs.com<\/a> for an impressively large collection of fonts. Serif or sans serif, bracketed or unbracketed, lowercase or uppercase, whatever you&#8217;re searching for, you&#8217;ll undoubtedly find something amongst over 500,000 fonts. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>By know, you probably know all about fonts, serifs and lack of serifs. And because of this, today we&#8217;re not going to focus on defining serif and non serif fonts. However, the main character behind our talk are serifs. Fonts with serifs have been around since Roman times, when stories were being carved into stones. But what do they stand for? Let&#8217;s dig into their story and find out more about these letter styling elements. <\/p>\n","protected":false},"author":4,"featured_media":72830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,70],"tags":[118,117,79,109,116],"class_list":["post-72829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","category-graphic-design","tag-bracketing","tag-brackets","tag-fonts","tag-principle","tag-serifs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Principle #7: serifs and brackets - WhatFontIs Blog<\/title>\n<meta name=\"description\" content=\"Fonts with serifs have been around since Roman times, when stories were being carved into stones. But what do they stand for? Let&#039;s dig into their story!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whatfontis.com\/blog\/principle-7-serifs-and-brackets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Principle #7: serifs and brackets - WhatFontIs Blog\" \/>\n<meta property=\"og:description\" content=\"Fonts with serifs have been around since Roman times, when stories were being carved into stones. But what do they stand for? Let&#039;s dig into their story!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.whatfontis.com\/blog\/principle-7-serifs-and-brackets\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatFontIs Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatFontis\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-02T07:01:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-02T07:01:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/03\/principle-7-serifs-and-brackets-e1554134198119.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandru Cuibari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WhatFontis\" \/>\n<meta name=\"twitter:site\" content=\"@WhatFontis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandru Cuibari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/principle-7-serifs-and-brackets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/principle-7-serifs-and-brackets\\\/\"},\"author\":{\"name\":\"Alexandru Cuibari\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#\\\/schema\\\/person\\\/602848281d787a996eef5f828b992eec\"},\"headline\":\"Principle #7: serifs and brackets\",\"datePublished\":\"2019-04-02T07:01:56+00:00\",\"dateModified\":\"2019-04-02T07:01:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/principle-7-serifs-and-brackets\\\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/principle-7-serifs-and-brackets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/principle-7-serifs-and-brackets-e1554134198119.jpg\",\"keywords\":[\"bracketing\",\"brackets\",\"fonts\",\"principle\",\"serifs\"],\"articleSection\":[\"About Fonts\",\"Graphic Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/principle-7-serifs-and-brackets\\\/\",\"url\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/principle-7-serifs-and-brackets\\\/\",\"name\":\"Principle #7: serifs and brackets - WhatFontIs Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/principle-7-serifs-and-brackets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/principle-7-serifs-and-brackets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/principle-7-serifs-and-brackets-e1554134198119.jpg\",\"datePublished\":\"2019-04-02T07:01:56+00:00\",\"dateModified\":\"2019-04-02T07:01:58+00:00\",\"description\":\"Fonts with serifs have been around since Roman times, when stories were being carved into stones. 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