{"id":72626,"date":"2019-02-09T08:43:40","date_gmt":"2019-02-09T08:43:40","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=72626"},"modified":"2019-02-15T14:07:20","modified_gmt":"2019-02-15T14:07:20","slug":"how-zara-rebranded-itself","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/","title":{"rendered":"How Zara rebranded itself"},"content":{"rendered":"\n<p>We all enjoy a good laugh once in a while. It&#8217;s healthy, it&#8217;s stress-repellent and it boosts our mood. The latest online jokes feature the new ZARA logo and sure did put a smile on our faces.<\/p>\n\n\n\n<p><strong>Have you heard the news?<\/strong><\/p>\n\n\n\n<p>In case you missed out the news, ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired. Designed by the French agency Baron &amp; Baron, the new one already managed to create a controversy around it. Everybody was suddenly wondering: where did the space between the letters disappear? And, the most important matter of all: will this new logo survive?<\/p>\n\n\n\n<p>Fabien Baron, the creative mind who designed this new logo, used his signature style. The four letters are written in all caps, using the serif <a href=\"https:\/\/www.whatfontis.com\/NMY_Didot-LT-Pro-Headline.font\">DIDOT LT PRO font<\/a>. And shocker, there are no spaces between them! This new logo looks like it&#8217;s about to drop a solo performance of `I want to break free`.<\/p>\n\n\n\n<p><strong>Why did ZARA changed its logo?<\/strong><\/p>\n\n\n\n<p>The whole idea behind using this font was to help ZARA reestablish its spot amongst the high-end brands such as Dior, Margiela or Bottega Veneta. Some graphic designers might even say it did the exact opposite. On the other hand, others think that these types of fonts represent the future of fashion branding. But who&#8217;s right and who&#8217;s wrong?<\/p>\n\n\n\n<p>Until we decide on the righteousness of this change, let&#8217;s all enjoy the jokes that went viral: <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.21.12-1024x790.png\" alt=\"\" class=\"wp-image-72629\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.21.12-1024x790.png 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.21.12-300x231.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.21.12-768x592.png 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.21.12.png 1164w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Probably the funniest one, this guy showed us how the future might look for the Zara logo. Pretty accurate, right?<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"939\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.28.08-1024x939.png\" alt=\"\" class=\"wp-image-72630\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.28.08-1024x939.png 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.28.08-300x275.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.28.08-768x704.png 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.28.08.png 1158w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>We all know the feeling of trying to squeeze in smaller clothes.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.27.51-1024x858.png\" alt=\"\" class=\"wp-image-72631\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.27.51-1024x858.png 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.27.51-300x251.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.27.51-768x644.png 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.27.51.png 1162w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Some found a new interpretation for this change and we couldn&#8217;t agree more!<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.31.44-1024x1008.png\" alt=\"\" class=\"wp-image-72632\" srcset=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.31.44-1024x1008.png 1024w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.31.44-300x295.png 300w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.31.44-768x756.png 768w, https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/Captura\u0306-de-ecran-din-2019-02-06-la-15.31.44.png 1154w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>We wouldn&#8217;t call this awful, but there&#8217;s just something not right with it.<\/figcaption><\/figure>\n\n\n\n<p>All in all, we think that this new logo font is more appropriate when it comes to magazines. The minute we saw it, we instantly thought about Harper&#8217;s Bazaar. <\/p>\n\n\n\n<p>If you like this new logo, check out the <a href=\"https:\/\/www.whatfontis.com\/NMY_DietDidot.font\">DIDOT font family<\/a> on our website. You can chose from 196 different DIDOT fonts. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In case you missed out the news, ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.<\/p>\n","protected":false},"author":3,"featured_media":72703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6,70],"tags":[77,76],"class_list":["post-72626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts","category-business","category-graphic-design","tag-logo-font","tag-zara-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Zara rebranded itself - WhatFontIs Blog<\/title>\n<meta name=\"description\" content=\"ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Zara rebranded itself - WhatFontIs Blog\" \/>\n<meta property=\"og:description\" content=\"ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatFontIs Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatFontis\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-09T08:43:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-15T14:07:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/zara_new_logo_2019_whatfontis-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WhatFontis\" \/>\n<meta name=\"twitter:site\" content=\"@WhatFontis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#\\\/schema\\\/person\\\/599292c6e5e8790d9c143b705cd84f13\"},\"headline\":\"How Zara rebranded itself\",\"datePublished\":\"2019-02-09T08:43:40+00:00\",\"dateModified\":\"2019-02-15T14:07:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/\"},\"wordCount\":369,\"publisher\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/zara_new_logo_2019_whatfontis-1.jpg\",\"keywords\":[\"logo font\",\"Zara logo\"],\"articleSection\":[\"About Fonts\",\"Business\",\"Graphic Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/\",\"url\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/\",\"name\":\"How Zara rebranded itself - WhatFontIs Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/zara_new_logo_2019_whatfontis-1.jpg\",\"datePublished\":\"2019-02-09T08:43:40+00:00\",\"dateModified\":\"2019-02-15T14:07:20+00:00\",\"description\":\"ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/zara_new_logo_2019_whatfontis-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/zara_new_logo_2019_whatfontis-1.jpg\",\"width\":1680,\"height\":533,\"caption\":\"The latest online jokes feature the new ZARA logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/how-zara-rebranded-itself\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Zara rebranded itself\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/\",\"name\":\"WhatFontIs\",\"description\":\"Welcome to the WhatFontIs blog: we write about fonts, typfaces and other typography and design topics\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#organization\",\"name\":\"What Font is\",\"url\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/logo-do.png\",\"contentUrl\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/logo-do.png\",\"width\":182,\"height\":62,\"caption\":\"What Font is\"},\"image\":{\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatFontis\",\"https:\\\/\\\/x.com\\\/WhatFontis\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.whatfontis.com\\\/blog\\\/#\\\/schema\\\/person\\\/599292c6e5e8790d9c143b705cd84f13\",\"name\":\"Alex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c5a20c01530e2c5ee70e2c97fb5672a5f82c335f978676c1e472e0452488254?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c5a20c01530e2c5ee70e2c97fb5672a5f82c335f978676c1e472e0452488254?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c5a20c01530e2c5ee70e2c97fb5672a5f82c335f978676c1e472e0452488254?s=96&d=mm&r=g\",\"caption\":\"Alex\"},\"description\":\"Technical lead at WhatFontIs since 2010 with a (healthy?) obsession for fonts.\",\"sameAs\":[\"https:\\\/\\\/www.whatfontis.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Zara rebranded itself - WhatFontIs Blog","description":"ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/","og_locale":"en_US","og_type":"article","og_title":"How Zara rebranded itself - WhatFontIs Blog","og_description":"ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.","og_url":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/","og_site_name":"WhatFontIs Blog","article_publisher":"https:\/\/www.facebook.com\/WhatFontis","article_published_time":"2019-02-09T08:43:40+00:00","article_modified_time":"2019-02-15T14:07:20+00:00","og_image":[{"width":1680,"height":533,"url":"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/zara_new_logo_2019_whatfontis-1.jpg","type":"image\/jpeg"}],"author":"Alex","twitter_card":"summary_large_image","twitter_creator":"@WhatFontis","twitter_site":"@WhatFontis","twitter_misc":{"Written by":"Alex","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/#article","isPartOf":{"@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/"},"author":{"name":"Alex","@id":"https:\/\/www.whatfontis.com\/blog\/#\/schema\/person\/599292c6e5e8790d9c143b705cd84f13"},"headline":"How Zara rebranded itself","datePublished":"2019-02-09T08:43:40+00:00","dateModified":"2019-02-15T14:07:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/"},"wordCount":369,"publisher":{"@id":"https:\/\/www.whatfontis.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/#primaryimage"},"thumbnailUrl":"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/zara_new_logo_2019_whatfontis-1.jpg","keywords":["logo font","Zara logo"],"articleSection":["About Fonts","Business","Graphic Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/","url":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/","name":"How Zara rebranded itself - WhatFontIs Blog","isPartOf":{"@id":"https:\/\/www.whatfontis.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/#primaryimage"},"image":{"@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/#primaryimage"},"thumbnailUrl":"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/zara_new_logo_2019_whatfontis-1.jpg","datePublished":"2019-02-09T08:43:40+00:00","dateModified":"2019-02-15T14:07:20+00:00","description":"ZARA rebranded itself at the end of January and ambushed us with a new logo. After eight years of glory, the old breezy and minimalistic logo retired.","breadcrumb":{"@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/#primaryimage","url":"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/zara_new_logo_2019_whatfontis-1.jpg","contentUrl":"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2019\/02\/zara_new_logo_2019_whatfontis-1.jpg","width":1680,"height":533,"caption":"The latest online jokes feature the new ZARA logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.whatfontis.com\/blog\/how-zara-rebranded-itself\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.whatfontis.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Zara rebranded itself"}]},{"@type":"WebSite","@id":"https:\/\/www.whatfontis.com\/blog\/#website","url":"https:\/\/www.whatfontis.com\/blog\/","name":"WhatFontIs","description":"Welcome to the WhatFontIs blog: we write about fonts, typfaces and other typography and design topics","publisher":{"@id":"https:\/\/www.whatfontis.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.whatfontis.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.whatfontis.com\/blog\/#organization","name":"What Font is","url":"https:\/\/www.whatfontis.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.whatfontis.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2018\/02\/logo-do.png","contentUrl":"https:\/\/www.whatfontis.com\/blog\/wp-content\/uploads\/2018\/02\/logo-do.png","width":182,"height":62,"caption":"What Font is"},"image":{"@id":"https:\/\/www.whatfontis.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatFontis","https:\/\/x.com\/WhatFontis"]},{"@type":"Person","@id":"https:\/\/www.whatfontis.com\/blog\/#\/schema\/person\/599292c6e5e8790d9c143b705cd84f13","name":"Alex","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0c5a20c01530e2c5ee70e2c97fb5672a5f82c335f978676c1e472e0452488254?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c5a20c01530e2c5ee70e2c97fb5672a5f82c335f978676c1e472e0452488254?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c5a20c01530e2c5ee70e2c97fb5672a5f82c335f978676c1e472e0452488254?s=96&d=mm&r=g","caption":"Alex"},"description":"Technical lead at WhatFontIs since 2010 with a (healthy?) obsession for fonts.","sameAs":["https:\/\/www.whatfontis.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/posts\/72626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/comments?post=72626"}],"version-history":[{"count":0,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/posts\/72626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/media\/72703"}],"wp:attachment":[{"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/media?parent=72626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/categories?post=72626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatfontis.com\/blog\/wp-json\/wp\/v2\/tags?post=72626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}