{"id":189,"date":"2018-03-01T07:54:23","date_gmt":"2018-03-01T07:54:23","guid":{"rendered":"https:\/\/www.whatfontis.com\/blog\/?p=189"},"modified":"2023-11-29T11:44:57","modified_gmt":"2023-11-29T11:44:57","slug":"free-best-fonts-use-top-notch-clients","status":"publish","type":"post","link":"https:\/\/www.whatfontis.com\/blog\/free-best-fonts-use-top-notch-clients\/","title":{"rendered":"Free best fonts to use for top-notch clients"},"content":{"rendered":"

When having a branding project on your hands, your main asset is the logotype\u2019s font. Choosing the font you\u2019ll use is actually a critical point, and you need something that is legible and original and works in plenty of situations while maintaining a distinct personality.<\/p>\n

When you\u2019re choosing fonts, make sure you keep in mind the client\u2019s company and its personality, as well as the timelessness of the design and the practical uses.<\/p>\n

Now, when it comes to fonts, there are plenty of cool free fonts. Some might say that the best fonts aren\u2019t free, but rest assured, there are plenty of royalty free fonts that qualify for the \u2018best font\u2019 title.<\/p>\n

Some of the best fonts for logos are also some of the best free modern fonts, which proves that not all good fonts are premium. Look around for free typefaces, you\u2019ll end up with some of the coolest fonts you can get.<\/p>\n

The free best fonts we recommend<\/h3>\n

Moderne Sans<\/h4>\n

\"\"<\/a><\/p>\n

Densia Sans<\/h4>\n

\"\"<\/a><\/p>\n

Simplifica<\/h4>\n

\"\"<\/a><\/p>\n

Cocogoose<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Bernier<\/a><\/h4>\n

\"\"<\/a><\/h3>\n

Fabiolo<\/h4>\n

\"\"<\/a><\/p>\n

Anurati\u00a0<\/a>(Similar free fonts for Anurati)<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Luxia<\/h4>\n

\"\"<\/a><\/p>\n

Five<\/h4>\n

\"\"<\/a><\/p>\n

Kazmann Sans<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Hey Brother<\/h4>\n

\"\"<\/a><\/p>\n

Sk-Modernist<\/h4>\n

\"\"<\/a><\/p>\n

Grotesk Light<\/h4>\n

\"\"<\/a><\/p>\n

Gen<\/h4>\n

\"\"<\/a><\/p>\n

Atletico\u00a0<\/a>(Similar free fonts for Atletico)<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Anders<\/h4>\n

\"\"<\/a><\/p>\n

Chau Philomene One<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Drugs font family<\/h4>\n

\"\"<\/a><\/p>\n

Bakersfield\u00a0<\/a>(Similar free fonts for Bakersfield)<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Keep Calm<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Mesmerize<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Nickainley Script<\/h4>\n

\"\"<\/a><\/p>\n

Moon<\/h4>\n

\"\"<\/a><\/p>\n

Pier<\/h4>\n

\"\"<\/a><\/p>\n

Sheep sans<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Meticulous Ariel<\/h4>\n

\"\"<\/a><\/p>\n

Aaram<\/h4>\n

\"\"<\/a><\/p>\n

Groteskia<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Zona pro\u00a0<\/a>(Similar free fonts for Zona pro)<\/a><\/h4>\n

\"\"<\/a><\/p>\n

Create a visual hierarchy<\/h3>\n

Many design scenarios dictate two fonts, where one is used in the headline and another one in the body. You could go with two weights of a font, different colors, or two completely different families.<\/p>\n

What you\u2019re aiming for is a visual hierarchy that will let your viewers identify what is important, and how everything relates to everything else. For inbound marketers, this is especially important. A website visitor will often scan the headlines and focus on what piques their interest, and not read every word.<\/p>\n

Make sure your fonts are comfortable to read<\/h3>\n

How easy the font is to read depends on quite a few things, and the factors are usually divided into two categories, legibility, and readability.<\/p>\n

Legibility usually refers to the typeface\u2019s design, and how well you can distinguish one individual character from another. And, it also refers to how well the word shapes are defined. Readability, on the other hand, refers to how the words and blocks are arranged on the page.<\/p>\n

Don\u2019t neglect legibility<\/h3>\n

If a font looks great in a headline, it doesn\u2019t mean it will work just as well for the body. Sure, there are exceptions, but here are a few rules that you can follow to make things easier.<\/p>\n

    \n
  • Display faces work best in larger formats, for example,<\/li>\n
  • Body or text faces should be used for longer passages, where you have plenty of copy.<\/li>\n<\/ul>\n

    The characters\u2019 shapes are another factor that will contribute to the legibility, and you\u2019ve most likely heard the terms \u2018serif\u2019 and \u2018sans-serif\u2019.<\/p>\n

      \n
    • Serifs tend to have \u2018feet\u2019, known as \u2018serifs\u2019, which are tailing from the letters and symbols\u2019 edges.<\/li>\n
    • Sans serifs don\u2019t have these small lines.<\/li>\n<\/ul>\n

      A serif font is commonly easier to read in the body copy, and they\u2019ve been used as such for decades. This sometimes gives them a classic feel. However, due to the resolutions and screen sizes commonly used today, many web designers prefer sans serif fonts for web use. They have a more modern feel and work well with modern design trends.<\/p>\n

      Readability should be taken into consideration too<\/h3>\n

      Readability is all about how the words and groups of words are arranged on a page, and how easy the reader can make sense of the layout and content.<\/p>\n

      There are actually plenty of technical components that will contribute to a typeface\u2019s readability, and they include but are not limited to, letter spacing, font size, and paragraph spacing.<\/p>\n

      Contrast is your friend<\/h3>\n

      No matter how obvious this sounds, contrast is actually a major component. You can easily achieve it with space and color, such as dark text on a pale background.<\/p>\n

      This works best for books and blogs because when reading long blocks of text, you have a much better experience. Save the colored type for display text and headlines.<\/p>\n

      Consider the font size<\/h3>\n

      This usually depends on what screen, or surface, the message is to be displayed. For example, when you have a multiple-line paragraph, the body font\u2019s size is best if you limit it to 45 to 70 characters per line.<\/p>\n

      If you have more than that, readers will have to go back and forth too much, and they will, at some point, lose their place. If you have lines that are too short, you will get some awkward breaks, or plenty of whitespace through the paragraphs if you choose to go justified.<\/p>\n

      Paragraph spacing and line height<\/h3>\n

      Just like the font size, the spacing between the lines of text has a pretty big impact as well. This space is known as \u2018leading\u2019, and it should at least the type\u2019s point size.<\/p>\n

      Plenty of digital designers will opt for 150% of the text size. The reader shouldn\u2019t even notice the paragraph spacing, nor the line height. Typography, when well crafted, is focused on function. This function is to communicate the message, and the appearance shouldn\u2019t be the center of attention.<\/p>\n

      The brand message should be conveyed well<\/h3>\n

      Typography is a lot like furniture, or fashion. Sure, there are functional exceptions, but people want to look different, or at least fit with a specific look, and there are millions of styles and trends.<\/p>\n

      The typography elements discussed above will help you with your font choice, but you might be left wondering again.<\/p>\n

      The final choice is usually down to good taste in design, and you will need the experience when developing a visual identity. This is what will help you hone in on the ideal typeface for the brand.<\/p>\n

      Summary<\/h3>\n

      Free fonts are great for a reason, and that is licensing. Any typeface you choose will be unique to the brand, and opting for a free font will make sure that you can make it available for even the most modest budget.<\/p>\n","protected":false},"excerpt":{"rendered":"

      When having a branding project on your hands, your main asset is the logotype\u2019s font. Choosing the font you\u2019ll use is actually a critical point, and you need something that is legible and original and works in plenty of situations while maintaining a distinct personality. When you\u2019re choosing fonts, make sure you keep in mind […]<\/p>\n","protected":false},"author":4,"featured_media":227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-fonts"],"yoast_head":"\nFree best fonts to use for top-notch clients - WhatFontIs Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whatfontis.com\/blog\/free-best-fonts-use-top-notch-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free best fonts to use for top-notch clients - WhatFontIs Blog\" \/>\n<meta property=\"og:description\" content=\"When having a branding project on your hands, your main asset is the logotype\u2019s font. 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